For more than three decades, the Tony Award-winning Signature Theatre in Arlington, VA, has built a local and national reputation for its musical theatre productions, especially the works of Stephen Sondheim. Emerging from the pandemic, Signature was ready to reassert itself in the lively and competitive Washington, DC theatre scene. But Signature’s brand, while strong and innovative […]
The college has a new community-oriented look and feel thanks to the agency’s rebrand Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign. The new tagline, “Rise from Within,” logo and design elements aim to reframe the college’s identity as one that empowers […]
Integrated media campaign celebrates the 2024 honorees: Rev. Dr. Pauli Murray, Patsy Takemoto Mink, Dr. Mary Edwards Walker, Celia Cruz & Zitkala-Ša Women’s rights advocates, coin collectors, and the American public-at-large have a new group of inspirational female figures to honor as the United States Mint (Mint) is releasing its 2024 American Women Quarters™ (AWQ). And to introduce […]
Designer Shannon Gaboriau has joined Yes& to lead the agency’s design efforts. She brings almost 20 years of experience, expertise that was honed at some of the most admired agencies in the country including Deutsch LA, Crispin Porter + Bogusky, and The Martin Agency. Gaboriau’s chief mission for design is to simplify and humanize experience while increasing […]
Serving as Head of Account Management Since 2020 Robert W. Sprague, founder and CEO of full-service agency Yes& today announced the promotion of Jeff Nowak to chief client officer (CCO). Nowak is now tasked with creating a world-class experience and deepening relationships with the agency’s full range of clients. He has also been charged with simultaneously building, shaping and […]
Agency Places in Top 25% with Three-Year Revenue Growth of 290% Inc. recently revealed that Washington D.C.-based full-service creative agency Yes& ranks in the top 25 percent of the 2024 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most […]
New role for marketing expert comes after serving as SVP since 2021 Robert W. Sprague, founder and CEO of full-service creative agency Yes&, today announced the promotion of Debbie Bates-Schrott to chief marketing officer. Bates-Schrott has served as SVP since 2021. In this new CMO role, she is tasked with overseeing a team that promotes brand awareness, engages with […]
Andy Blenkle appointed President to expand government practice Independent agency Yes& has consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering outstanding strategic communications, integrated marketing, branding, advertising, and public relations services along with top-tier creative production including copywriting, graphic design, video, digital/online, and events. Yes& Federal will support the government’s ongoing efforts by […]
There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice” campaign, currently running in markets […]
PARTNERSHIP WILL ENABLE BOTH AGENCIES TO OFFER A COMPREHENSIVE SUITE OF SERVICES THAT RESONATE WITH DIVERSE AUDIENCES Yes&, a leading mid-sized marketing agency, and Spero Studio, a woman- and black-owned communications firm, recently announced a newly formed mentor-protégé partnership guided by the Small Business Administration (SBA). The firms will collaborate to develop integrated marketing campaigns in […]