There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice” campaign, currently running in markets […]
PARTNERSHIP WILL ENABLE BOTH AGENCIES TO OFFER A COMPREHENSIVE SUITE OF SERVICES THAT RESONATE WITH DIVERSE AUDIENCES Yes&, a leading mid-sized marketing agency, and Spero Studio, a woman- and black-owned communications firm, recently announced a newly formed mentor-protégé partnership guided by the Small Business Administration (SBA). The firms will collaborate to develop integrated marketing campaigns in […]
Full-service agency Yes& has named noted advertising executive Zihla Salinas as Chief Operating Officer. In this role, she will deliver operational leadership and contribute to growth across the agency in such areas as new business development, mergers and acquisitions, and talent development. Yes& has been named one of Adweek’s Fastest Growing Agencies of 2023 and four times […]
