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Home»Posts tagged with»Yorkshire Building Society Group

Yorkshire Building Society Group selects Mindshare as UK media agency

By newsroom on May 29, 2019   Agency, Latest, Marketing  

Yorkshire Building Society Group selects Mindshare as UK media agency

Mindshare, part of WPP, has won the media planning and buying account for Yorkshire Building Society Group, following a successive run of new business wins. The account will be worth an estimated £6 million in billings to Mindshare’s business.   The financial institution, headquartered in Bradford, appointed Mindshare with the aim of driving long-term business growth over the next 5 years and bringing to life its brand positioning as part of its communications planning.  Mindshare’s newly launched DX tool played a crucial role […]

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