How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal
![How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal](https://marcommnews.com/wp-content/uploads/2016/02/CirocZoolander-20160118110413263.jpeg)
You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]