Serviceplan Switzerland came up with an unusual campaign for ZSC Lions to thank fans for their loyalty during the Pandemic with an unusual gift.
Serviceplan Switzerland came up with an unusual campaign for ZSC Lions to thank fans for their loyalty during the Pandemic with an unusual gift.
Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live. […]