Simple Mills Announces “Absolutely Nothing” in New National Campaign

Simple Mills Announces “Absolutely Nothing” in New National Campaign

Leading Better-for-You Snack Brand Offers Same Snacks, Now Non-UPF Verified™ Simple Mills, a leading provider of better-for-you crackers, cookies, bars, and baking mixes made with purposeful, nutrient-dense ingredients and one of the first brands to earn verification under the Non-UPF™ Verified Standard, is launching a national campaign, “Announcing Absolutely Nothing” to celebrate a simple fact, in a lighthearted […]

DESTINATION BC CHALLENGES THE “ONE DESTINATION, ONE BRAND” MODEL WITH A NEW APPROACH TO GLOBAL TOURISM MARKETING

DESTINATION BC CHALLENGES THE “ONE DESTINATION, ONE BRAND” MODEL WITH A NEW APPROACH TO GLOBAL TOURISM MARKETING

One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]

The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival™ Vancouver

The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival™ Vancouver

Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from […]

Zulu Alpha Kilo Expands Zulubot Leadership

Zulu Alpha Kilo Expands Zulubot Leadership

Indie creative shop announces new promotions, hires for Zulubot studio Global creative company Zulu Alpha Kilo (Z.A.K.) has announced a new leadership structure for Zulubot, its innovative production arm. The announcement includes a slate of new hires and promotions as Zulubot continues to grow. Founded in 2014 in response to client needs, Zulubot was built […]

MEREDITH CASTELLANI JOINS ZULUMATIC AS STRATEGY LEAD

MEREDITH CASTELLANI JOINS ZULUMATIC AS STRATEGY LEAD

Media Director Joins Shop During Period of Strong Growth Zulumatic, the in-house media planning and buying arm of global creative agency Zulu Alpha Kilo (Z.A.K.), has announced that Meredith Castellani, former Senior Director of Media Solutions at Decoded Advertising, has joined as Strategy Lead, effective immediately. Castellani is a highly respected New York-based media director, […]

Zulu Alpha Kilo Brings in Top Creative Firepower

Zulu Alpha Kilo Brings in Top Creative Firepower

Indie creative shop bolsters its creative leadership with new ECD team Zulu Alpha Kilo (Z.A.K.)—one of the world’s top independent agencies, with offices in New York, Toronto, and Vancouver—has announced that world-class creatives Jordan Hamer and Spencer Ryan will join as Executive Creative Directors, effective immediately. Highly respected senior creatives, the pair have crafted campaigns for […]

Zulu Alpha Kilo welcomes back one of its top teams

Zulu Alpha Kilo welcomes back one of its top teams

Growing Indie announces the return of Creative Director duo in new leadership position Zulu Alpha Kilo (Z.A.K.)—one of the world’s top independent agencies, with offices in Toronto, Vancouver, and New York—has announced the return of one of their top creative teams with Nick Doerr and Gui Bermejo rejoining the agency as Group CDs. Seasoned creative […]

Make-A-Wish Canada Launches Innovative TikTok Partnership Original track “Wish Song” and social campaign to drive support for non-profit

Make-A-Wish Canada Launches Innovative TikTok Partnership Original track “Wish Song” and social campaign to drive support for non-profit

Make-A-Wish Canada today announced a unique partnership with creator and singer/songwriter Stacey Ryan, supported by TikTok Canada and agency partner Zulu Alpha Kilo. Launched on February 20th, the original song, “Wish Song,” composed and sung by Montreal-born Ryan, is a one-of-a-kind Canadian collaboration. “Wish Song” is inspired by and reflects upon the healing impact wishes have […]

Canadian Addiction Treatment Centres Blowout Sale highlights the true cost of addiction.

Canadian Addiction Treatment Centres Blowout Sale highlights the true cost of addiction.

Coming off the frenzy of Black Friday and Cyber Monday, the Canadian Addiction Treatment Centres is launching a different kind of sale – a savings event that highlights the real cost of addiction on Canadians and their loved ones. The Canadian Addiction Treatment Centres Blowout Sale reframes the familiar language of holiday discounts to reveal […]