L’Attitude to facilitate agile approach to delivering campaigns around the world
The Lucre Group has launched an international agency network, L’Attitude. Having long collaborated with agencies in other parts the world, the new network’s structure is designed to enable even more agile campaign delivery around the globe.
A hub for showcasing ideas, creativity, global insights and best practice, L’Attitude brings together 19 handpicked, independent, like-minded agencies from across Europe, North and South America, the Middle East and Asia. The portal is specifically designed to ensure that agency members can quickly and easily find outstanding agencies in other parts of the world, with experience in the right sectors to support with campaign planning and execution.
With all members sharing common working principles, as well as high standards when it comes to execution and measurement, the network – which is open to independent agencies across every continent – also serves as a mutually beneficial new business feeder for all members.
Sophie Spyropoulos, Owner Director at The Lucre Group, added: “In an ever more connected world, having the ability to quickly and effectively deliver impactful campaigns across other territories has never been more important. We have a brilliant array of outstanding agencies in the network, that work across our core sectors in Europe, North and South America, the Middle East and Asia.
“We’re already seeing a huge amount of collaboration amongst our members. It’s fantastic to see L’Attitude coming to life, and we look forward to growing the depth and breadth of the network members over the next year.”
As the L’Attitude network grows, The Lucre Group will facilitate annual conferences as a platform for members to share their creativity and campaign work, as well as key PR insights from other parts of the world. The aim is that in time, members will also be able to organise secondments, as well as other learning and development opportunities for employees.