Millions of people meet on eBay every day to do business and share interests and passions, so everyday millions of stories are born on the biggest marketplace in the world. And behind every purchase and every sale, there is always a story to tell.
eBay – Parts & Furious (Agency cut) ENG from DUDE on Vimeo.
The next chapter in the story of the creative platform “Inspired by an eBay Story” is ‘Parts & Furious’ and is on air across Italian TV channels from today for the next two weeks.
Created by independent creative and production network DUDE, the new spot follows the pursuits of a young man eager to maintain his street cred when he is gifted a car in need of a make-over by his mother. But beggars can’t be choosers, so the resourceful young man jumps on to eBay, the biggest marketplace in the world, and finds everything he needs to transform his car into a set of wheels befitting a young man racing about town.
With a fast paced, high energy style, and bold grading to match the boy racer in the spot, Parts & Furious highlights the advantages and ease in which eBay can be used to buy and sell spare parts for cars and motorbikes.
Vito Pace, Head of Brand Marketing & Communication, eBay Italy said: “This last commercial fully reflects the spirit and values of eBay and our community. We are a reference point for people’s passions and experiences. They are many and cover all kinds of interests and we want to embrace and tell the story of them all, which we believe we can do with this campaign.”
Lorenzo Picchiotti – Chief Creative Officer and Partner DUDE added: “User stories, sometimes ironic as in this case, but always with a human insight at the center, remain the strength of our brand platform. This time we went to tell about a fairly new world in communication but very interesting, namely that of tuning enthusiasts. We did it with the same fresh treatment as in the previous campaigns and with an increasingly international look.”
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Senior Copywriter: Emanuele Accurli Abenante
Senior Art Director: Davide Bodano
Junior Copywriter: Tommaso Spada
Junior Art Director: Oscar Frizzi
Client Service Director: Elena Panza
Account Director: Piera Colasante
Account Manager: Giulia Visconti
Strategy Director: Marco Mammino
Senior Strategist: Michelangelo Ferracane
Head of Content: Ludovica D’Aquino
Integrated Production Director: Matteo Pecorari
Head of Physical Production: Simone Raddi
Producer: Valeria Mazzotta
Producer: Michele Pasini
Post Production Supervisor: Seba Morando
Post Producer: Miriam Ottina
Video Editor: Federica Ruggeri
Motion Graphic Designers: Gabriele Frigimelica
Motion & Vfx designer: Dario Lipani
Junior Vfx editor: Diego Gonzalez
Vfx Artist: Riccardo Stasi
Regia: Alex Gargot
Direttore della Fotografia: Guido Mazzoni
Colorist: Orash Rahnema
Set Designer: Andrea Faini
Styling: The Blonde Styling
Make up: Valentina Rodella
Music: Don’t be silent
Voice Over: The Log
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