Thomas Bjerg, founder of award-winning creative agency Very, and Farah Dib, former creative strategist at AKQA and Droga5, have partnered to launch TwentyTwenty Agency to support brands to combat loneliness and build community to contribute to a more inclusive future.
While 2020 has proved a challenge, partners Farah and Thomas have felt a rousing call to action, launching an agency named after the year we will never forget describing this as a ‘turning point globally’ and ‘the moment when we began to see more clearly all the things we needed to change.’
The agency merges creative and strategy under one roof, combining Thomas’ 20+ years experience advising business leaders and marketeers at FTSE 500 companies with Farah’s award-winning career as a strategist and creative, and builds on a shared sense of urgency to help brands take a more meaningful role to build community.
“2020 has made it clear that we need to build new systems and new behaviours that bond us together – even when we’re far. Loneliness is one of the major challenges of our time, with a health impact equating to smoking 15 cigarettes a day, and it’s a crisis brands can play a meaningful role in solving. Brands can act as a facilitator of community – the cultural glue the world so desperately needs, and in return gain loyalty and cultural capital.”
Since launching in June, the proposition has proved popular, winning multiple pitches from global brands driving positive impact. This includes leading the brand strategy for 5 – a global non-profit foundation empowering change-makers tackling climate change and conscious capitalism, and Matter, a fintech start up transitioning from a sustainable pension company to a global platform for sustainable investment insights developed in collaboration with Nasdaq.
“We’re called TwentyTwenty not because we’re scared of change, but because we embrace it. This is also an opportunity for new ideas to emerge; the last time I launched an agency was in 2006 – just before the financial crisis.”
Source: TwentyTwenty Agency