Tower Bridge transformed into Barbie Land for Snapchat AR campaign from Warner Bros. Discovery

Warner Bros. Discovery is launching an innovative Snapchat AR campaign to drive buzz for the upcoming Barbie movie. Landmarks around the world are being transformed for global Snapchatters to experience the Barbie Land fun with Tower Bridge, London branded in Barbie colours to celebrate the film’s release.

Snapchatters are able to scan the iconic venue using the Barbie Lens and see Tower Bridge transform into a bright pink and pastel version of itself, as though it came right out of Barbie Land. Landmarks around the world are also being transformed for global Snapchatters to experience the Barbie Land fun. 

In the US at the Statue of Liberty in New York, the TCL Chinese Theatre in LA, and the Capitol Building in Washington DC. Other Global Landmarkers include: Paris, the Eiffel Tower, Rome, the Coliseum, London, Tower Bridge, Sydney, Harbour Bridge and Berlin, Brandenburg Gate.

With the debut of the new Barbie Wardrobe AR Lens, Snapchatters can also see themselves wearing looks inspired by Margot Robbie and Ryan Gosling’s outfits from the upcoming film. The wardrobe will feature several outfit and accessory options for Snapchatters to try on, all of which are inspired by the costumes in the movie.

Snapchat is the only platform where people can access the virtual Barbie movie wardrobe in AR to create their perfect Barbie outfit and see how they look in pink!

According to David Norris, European Head of Creative Strategy, Snap Inc: “We’re delighted to partner with Warner Bros Discovery on what has been an incredible marketing campaign for Barbie.  We’ve loved creating AR Barbie experiences on Snap for our audience of 750m global MAU and 21m MAU in the UK, creating the Barbie Land version of iconic landmarks around the world including Tower Bridge here in London, as well as giving people the opportunity to try on outfits from the movie.”

Source: Snap Inc.

  David Norris, Snap Inc., Snapchat