Twitter Turns To Users Of The Platform To Inspire “The Perfect Christmas Ad”

"the perfect Christmas ad" The brand’s festive campaign, born out of a real tweet, showcases Twitter’s Christmas spirit with a magical – and rather absurd – Christmas tale; the campaign was created by DAVID Madrid

Christmas is coming, and among manic Christmas shopping and office parties, there’s another festive tradition that gets people talking: Christmas ads. Nowhere does this debate happen more than on Twitter, so this year, those conversations have inspired the platform to launch one of the most unique adverts of the season. 

It starts back in November 2020, when @DanannMcAleer tweeted saying that at age seven he wrote the perfect Christmas advert, a story he wrote as a child, complete with illustrations. He even tagged John Lewis inviting them to use it for their 2021 campaign. 

Well, John Lewis didn’t, but Twitter did.  

To show how the Christmas spirit floods Twitter every year, the platform brought this story to life: a surreal tale about two snowflakes, or rather ‘snow flacks’, called James and Jack, whose adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd and it’s proof that all kinds of Christmas conversations are on Twitter.  

Alongside the film is an interview documenting the reaction of the original Tweeter and writer, Danann McAleer. His shocked and delighted reaction speaks for itself. “I absolutely love it,” he commented. “It’s beautifully done, and I think it should be the start of a franchise! That’s made my day. And made my Christmas too.”  

It doesn’t end there. To celebrate the launch, Twitter will even be giving away some physical mementos on the platform to fans of the film, including some very special soft toys. Worth watching out for! 

“There has always been an amazing synergy between Twitter and TV; and the Christmas ads are a great example of this. When our partners from David showed us Danann’s lovely tweet we all knew what we needed to do. It’s been great to contribute to the magic of Christmas in this very Twitter way.” commented Carlos Cantu, EMEA Business Marketing Director at Twitter.  

The campaign is by David Madrid, produced by Passion Pictures Paris and directed by Roxane Campoy. A charming, ironic and distinctive approach to the kinds of Christmas campaigns that get people talking year on year – on Twitter and beyond. 


TWITTER  “James & Jack” 


Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha
Copywriter: Maud McCaffrey, Jaime Ludeña
Art Director: Francesc Enrich 

Head of Production: Alejandro Falduti
Producer: Diego Baltazar Macías, Santiago Lardin

Creative Editor: Cristian Migueliz

Head of Account: María García Herranz
Group Account Director: Lucila Mengide

Account Supervisor: Adriana González

CLIENT: Twitter

Lead Content Strategy EMEA: Gordon MacMillan

EMEA Business Marketing Director: Carlos Cantu

Global Business Marketing: Ciara Brady

Production Company: PASSION PARIS

Director : Roxane Campoy

Executive Producers : Marion Vermogen & Marc Bodin-Joyeux

Line Producer : Isa Taoui

Compositing Artist : Mathieu Bétard

Animation team : Lucie Mayjonade / Michaël Bataille / Léa Bancelin / Manon Courtaux / Suzon Héron

Layout : Roxane Campoy

Background : Roxane Campoy

Stroyboard/Animatic : Corentin Penloup

MUSIC COMPANY: Pickle Music, Madrid

Original Music and Sound Design: Pickle Music, Madrid
Creative Direction: Sebastián Merlín
Composers: Alexis Estiz, Darío Calequi
Sound Design and Mix: Jaime Aydillo
Executive Production: Olivia López

Productora: Pasimedia
Director: Mathias Ashford
Producer: Ines Li Ying

Camera operator: Ashley Raim

Source: David Madrid

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