Christmas is coming, and among manic Christmas shopping and office parties, there’s another festive tradition that gets people talking: Christmas ads. Nowhere does this debate happen more than on Twitter, so this year, those conversations have inspired the platform to launch one of the most unique adverts of the season.
It starts back in November 2020, when @DanannMcAleer tweeted saying that at age seven he wrote the perfect Christmas advert, a story he wrote as a child, complete with illustrations. He even tagged John Lewis inviting them to use it for their 2021 campaign.
Well, John Lewis didn’t, but Twitter did.
To show how the Christmas spirit floods Twitter every year, the platform brought this story to life: a surreal tale about two snowflakes, or rather ‘snow flacks’, called James and Jack, whose adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd and it’s proof that all kinds of Christmas conversations are on Twitter.
Alongside the film is an interview documenting the reaction of the original Tweeter and writer, Danann McAleer. His shocked and delighted reaction speaks for itself. “I absolutely love it,” he commented. “It’s beautifully done, and I think it should be the start of a franchise! That’s made my day. And made my Christmas too.”
It doesn’t end there. To celebrate the launch, Twitter will even be giving away some physical mementos on the platform to fans of the film, including some very special soft toys. Worth watching out for!
“There has always been an amazing synergy between Twitter and TV; and the Christmas ads are a great example of this. When our partners from David showed us Danann’s lovely tweet we all knew what we needed to do. It’s been great to contribute to the magic of Christmas in this very Twitter way.” commented Carlos Cantu, EMEA Business Marketing Director at Twitter.
The campaign is by David Madrid, produced by Passion Pictures Paris and directed by Roxane Campoy. A charming, ironic and distinctive approach to the kinds of Christmas campaigns that get people talking year on year – on Twitter and beyond.
TWITTER “James & Jack”
AGENCY: DAVID Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha
Copywriter: Maud McCaffrey, Jaime Ludeña
Art Director: Francesc Enrich
Head of Production: Alejandro Falduti
Producer: Diego Baltazar Macías, Santiago Lardin
Creative Editor: Cristian Migueliz
Head of Account: María García Herranz
Group Account Director: Lucila Mengide
Account Supervisor: Adriana González
Lead Content Strategy EMEA: Gordon MacMillan
EMEA Business Marketing Director: Carlos Cantu
Global Business Marketing: Ciara Brady
Production Company: PASSION PARIS
Director : Roxane Campoy
Executive Producers : Marion Vermogen & Marc Bodin-Joyeux
Line Producer : Isa Taoui
Compositing Artist : Mathieu Bétard
Animation team : Lucie Mayjonade / Michaël Bataille / Léa Bancelin / Manon Courtaux / Suzon Héron
Layout : Roxane Campoy
Background : Roxane Campoy
Stroyboard/Animatic : Corentin Penloup
MUSIC COMPANY: Pickle Music, Madrid
Original Music and Sound Design: Pickle Music, Madrid
Creative Direction: Sebastián Merlín
Composers: Alexis Estiz, Darío Calequi
Sound Design and Mix: Jaime Aydillo
Executive Production: Olivia López
Director: Mathias Ashford
Producer: Ines Li Ying
Camera operator: Ashley Raim
Source: David Madrid
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