In response to the urgent need for every single person to unite against the Coronavirus, marketing agency Anomaly has designed a simple and universal rallying cry ‘It needs all of us, to save more of us,’ along with a series of easy to download campaign assets.
Offered for free to any interested institutions, community groups and of course individuals, the ambition is for people far and wide to identify with the call to arms and adopt it at scale.
Camilla Harrisson, CEO & Partner says: “There is something powerful in the thought that for the first time in human history we are all on the same side, fighting the same enemy. If ever there was a time to stand together, that time is now. Because unless we all do what’s needed – right now – many more of us will be lost.’
The free ‘open-source’ assets have been designed to help turbo-charge behaviour change. The downloadable posters and animations are intended to sit alongside any official public messaging – such as encouraging the public to stay at home and to support frontline workers. To download the campaign visit www.vir-us.co.uk