Walter Craft Caesar focuses on the haters in its new campaign

While widely considered to be Canada’s National Cocktail, the Caesar is undoubtedly the most polarizing. Canadians either love them, or hate them. Which is why, to launch their new pre-mixed Craft Caesar, the team at Walter is focusing on the latter.

Created by Camp Jefferson – and slated to run across digital, OOH and print – the new, bold campaign employs Caesar hater “de-testimonials.” A stark departure from the conventional approach commonly found across the ready-to-drink (RTD) category, the campaign demonstrates that the Walter Pre-Mixed Craft Caesar simply isn’t for everyone. In doing so, the campaign makes the case that “the more Caesar haters hate it, the more Caesar lovers will love it.”


Agency: Camp Jefferson 

Creative Director: Phil Coulter, Stefan D’Aversa 

Copywriter: Morgan Starr 

Art Director: Luke Woodard 

Agency Producer: Lily Tran 

General Manager: Edith Rosa 

Account Supervisor: Zoe Reynolds 

Strategy: Ian Barr, Guybrush Taylor 

Design Director: Jonathan Mutch 

Production Designer: Ian Flynn 

Media & PR Agencies 

Media Agency: Cossette Media 

PR Agency: Rock-It Promotions Inc 


Director: Matthew Atkinson 

DP: Jackson Parrell 

Exec Producer: Jill Brennan 

Producer: Candice Napoleone 

Production House: Steam Films 


Editing House: Married to Giants 

Editor: Raj Ramnauth 

Producer: Julie Axell 

Transfer Facility: Alter Ego 

Colourist: Wade Odlum 

Online Edit: Wingman VFX Online 

Editor: Sean 

Audio Production 

Audio House: Oso Audio 

Director: Harry Knazan 

Producer: Lauren Dobbie 

Engineer: Harry Knazan

Source: Camp Jefferson

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