Wavemaker has appointed Monica Majumdar as Head of Strategy for the UK. She will report into Verra Budimlija, Chief Strategy Officer and Executive Committee member.
Monica brings over 15 years of communications strategy experience, specialising in FMCG and UK marketing. She joins from Verizon Media where she was Head of Strategy for over two years. A central part of Monica’s role was establishing a highly skilled strategy team and leading creative solutions – which including being part of the team that defined the UK positioning of Huffpost and Yahoo; and revamping the company’s award strategy which resulted in recognition for its client work including the Find Unlimited Vatoms campaign for Vodafone (with Wavemaker). Prior to Verizon Media, she held senior positions at the Spark Foundry, PHD UK and Starcom MediaVest, and is an alumni of The Marketing Academy’s competitive leadership programme.
Commenting on the appointment, Verra Budimlija, Chief Strategy Officer at Wavemaker said: “Monica is a highly-effective and impressive senior practitioner with a wealth of experience using data and insights, strategic thinking and putting the audience at the heart of everything she does. This will be invaluable in helping Wavemaker to continue to positively provoke future growth for the agency, our clients, our people, and the industry. I look forward to working closely with her.”