STUDIONEXT offers the next iteration of in-housing, a powerful alternative to the binary choice of agency, consulting or in-housing.
WONGDOODY, the human experience company powered by Infosys, today announces the launch of StudioNEXT, a unique and bespoke service that will help businesses reimagine their Customer Experience and accelerate their pace of transformation.
With an increasing demand for strong CX and the inability of many companies still to deliver it to the satisfaction of their customers, StudioNEXT is the next iteration of in-housing, combining senior design resources and playbooks, agile coaches, domain experts, a next-gen pipeline of talent from top universities, and an award-winning studio space supported by the scale of off-shore resources.
StudioNEXT combines the best of a client’s expertise, brand and potential, with the creative design and innovation of WONGDOODY and the world-leading tech and data capability of parent company Infosys. It focuses on innovation and efficiency to define, design and deliver new strategies, services, products and experiences at speed.
With creativity and innovation at its heart, WONGDOODY’s breadth of clients and engagements enable the cross-pollination of the best ideas from different industries, providing clients with access to talent, technology and expertise that they might struggle to attract themselves.
Services are delivered via award-winning studios in Shoreditch, London, designed for agile working, using 98 per cent recycled materials and an energy efficient system that reduces usage by 31 per cent. The studio also houses an always-on Virtual Portal linking it to a similar Client dedicated facility in WONGDOODY’s studio in Houston, Texas.
Lindsay Wall, General Manager EMEA at WONGDOODY, explains: “Companies now no longer need to choose between in-house capabilities and agency support with WONGDOODY’s unique StudioNEXT offering. It is not an in-house team, which may last, but doesn’t bring new disruptive thinking that will drive change. Instead StudioNEXT brings together the best of both worlds – a built-to-suit, hybrid solution designed to amplify innovation at speed and scale. And unlike the typical management consultancy and agency model, StudioNEXT offers flexibility and something extra empowering; a built-in exit strategy.”
Ben Wiener, CEO of WONGDOODY, continues: “At WONGDOODY we leverage design thinking and creativity to build brilliant human experiences that we combine with the deep technology expertise of Infosys to provide end-to-end solutions for businesses. We are excited to launch StudioNEXT globally, a new, hybrid model designed to help organizations amplify digital transformation at speed and scale.”