Independent creative agency YARD NYC today announces the appointment of three new hires: Teng Phour as Style Director, Emily Green as Executive Producer and Tenille Teague as Head of Production. These three significant hires were made to address the expansion of the agency’s in-house capabilities, innovation of its production arm and its biggest year yet in terms of new business wins.
With ten significant new business wins, YARD NYC continues a successful year in attracting big corporations seeking marketing transformations, and among these new relationships is 7 For All Mankind, which has appointed YARD NYC as their agency of record. For their upcoming 20th anniversary the brand that revolutionized the premium denim landscape in the early 2000’s, is looking to Yard NYC to create an impactful integrated campaign. Paying homage to 7 For All Mankind’s heritage as a brand that became a household name, and celebrity and consumer favorite 20 years ago and continues to be today.
As Style Director at YARD NYC, Teng Phour will work alongside the creative team to lead the visual development and execution of strategy across all channels, implementing a progressive, future-focused visual tone for projects. Phour is a multidisciplinary creative specializing in style, beauty and luxury visual communication and brand development. His previous role as Image Director at Mother New York cultivated an elevated, style-forward perspective for brands like Target, Stella Artois, Virgin Voyage, and Wrangler. “I instinctually connect with the creative team at YARD NYC on what makes great work, how to make brands feel new and exciting and the importance of distilling the emotional core of what we are communicating,” said Phour. “I am incredibly proud and excited to join the YARD NYC team and make beautiful, impactful work people care about now.”
Newly appointed Executive Producer, Emily Green, spent her previous years in production at Saatchi & Saatchi and 72andSunny on clients like Walmart, Smirnoff, Tide, Facebook and New Era. Green will now be responsible for championing an integrated production model that turns the most creative, innovative ideas into compelling realities, regardless of the medium.“Yard is a future-facing agency with a modern framework that punches well above its weight. It’s a concentrated group of some of the most passionate creatives in business with the common goal of making great work. I’m looking forward to working with a stable of heritage and challenger brands, and striving for more creative ways of solving business problems,” said Green.
Tennille Teague, whose work has been recognized in Fast Company, The New Yorker, The New York Times and Wired, will be joining YARD NYC as the Head of Production. Teague has produced work for global brands such as Bud Light, Sprite, Virgin Atlantic, Realtor.com, National Geographic, Timberland, Range Rover, LG, MTV, Campbell’s, Fox Sports and the NFL, among many others. Teague was most recently the Head of Content Production at Pereira & O’Dell NY, where she built an inspiring team of curious and agile producers for a constantly shifting content landscape. As the Head of Production, she has been brought on to expand the agency’s opportunities and refine integrated production capabilities and digital content production for the agency. “YARD NYC partners with clients that are open to pushing the boundaries creatively,” said Teague. “The agency innovates brands and businesses through a cultural lens, and is a champion of creating content that is celebrated in culture beyond the advertising community.”
Ruth Bernstein, Co-founder and Chief Executive Officer at YARD NYC said of the appointments, “We are grateful for another banner year at Yard NYC with our business and breadth of work expanding, we are heading into 2020 with confidence that Yard NYC’s evolution of service offerings will meet the ever-changing needs of existing and new clients. We are thrilled that the immensely talented Emily, Tennille and Teng, are joining our team of highly innovative, modern marketers who are able to seamlessly combine the three agency pillars of Brains, Beauty and Bravery to create category defining and brand transformative work.
Source: YARD NYC