Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]

Leo Burnett London Goes Guerrilla Gardening for New Co-op Bank Film

Leo Burnett London Goes Guerrilla Gardening for New Co-op Bank Film

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Co-Op-Bank.mp4[/KGVID] The Co-operative Bank introduces audiences to a couple of guerrilla gardeners in the launch ad for its new “it’s good to be different” campaign. The new ad, which was created by Leo Burnett London, will first air on ITV1 at 7:45pm on Wednesday 2 March, during the break for Coronation Street. The […]

GE Attracts Tech Talent with Fun Campaign from BBDO New York

GE Attracts Tech Talent with Fun Campaign from BBDO New York

As part of its efforts to recruit programmers and developers in 2015, GE introduced its “What’s the Matter with Owen” campaign. The campaign was designed to attract tech talent by reinforcing GE’s position as a digital industrial company and focusing on how GE developers are helping to create digital solutions that solve some of the […]

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of […]

LG is Most Talked-about Brand on Social at MWC 2016

LG is Most Talked-about Brand on Social at MWC 2016

PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]

Doner London Breathes New Life into Geox with a Global Campaign Directed By World Renowned Photographer Rankin

Doner London Breathes New Life into Geox with a Global Campaign Directed By World Renowned Photographer Rankin

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Geox_MovementFim_1080_Final.mp4[/KGVID] Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology. The new creative, directed by world-renowned photographer and documentary-maker Rankin, launches on 29th February 2016 and […]

Love Expressed – Sedley Place Unveils a Brand Identity for Blackwell Grange

Love Expressed – Sedley Place Unveils a Brand Identity for Blackwell Grange

Creative agency Sedley Place has unveiled a new brand identity and implementation guidelines for the romantic and charming wedding venue Blackwell Grange, currently under development in the Cotswolds. Sedley Place was briefed to create an identity that would encapsulate Blackwell Grange’s heritage and unique proposition – the property dates from the 16th century and has […]

Maxus UK ranked in Sunday Times Top 100 Companies for the first time

Maxus UK ranked in Sunday Times Top 100 Companies for the first time

Maxus has announced that it has made it into the annual 2016 The Sunday Times’ 100 Best Companies to Work for List. It is the first time the agency has been included in the listing. Hundreds of organisations from a wide range of industries enter The Sunday Times initiative every year. Each organisation is judged […]