Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]

Cheil UK creates ‘Beautifully Smart’ in-store campaign for exclusive launch of Samsung’s WW9000 in John Lewis

Cheil UK creates ‘Beautifully Smart’ in-store campaign for exclusive launch of Samsung’s WW9000 in John Lewis

Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine. The WW9000 has been designed to shake up the category and is positioned as the pinnacle of ‘Beautifully Smart’ washing machine design in a retail campaign devised by Cheil UK. Working […]

LIFE helps Schwalbe make tracks ahead of Tour de France’s Grand Départ

LIFE helps Schwalbe make tracks ahead of Tour de France’s Grand Départ

Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]

Space brings Angry Birds Easter Hunt to Thorpe Park Resort

Space brings Angry Birds Easter Hunt to Thorpe Park Resort

To celebrate Easter at Thorpe Park, Space is bringing Angry Birds to life with an experiential event at the Resort over Easter weekend. The Big Easter Hunt supports the launch of Angry Birds Land, and teases the Angry Birds 4D animation experience and themed land opening at Thorpe Park Resort next month. The Big Easter event […]

Partners Revamps Creative Team With Raft of Senior Hires

Partners Revamps Creative Team With Raft of Senior Hires

Partners Andrews Aldridge has boosted its team with three new hires and two promotions as part of a creative team restructure spearheaded by creative director Paul Snoxell. The new structure sees the introduction of three roles at the agency: deputy creative director, head of design and head of digital display, taking the total creative department […]

Live & Breathe wins Lakeland advertising brief

Live & Breathe wins Lakeland advertising brief

Live & Breathe has been appointed to handle a Spring advertising brief for creative kitchenware brand, Lakeland. The agency picked up the work following a competitive pitch. Live & Breathe will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand. Creative will focus on Lakeland’s […]

Adidas & Chelsea ‘immortalise players’ in campaign promoting new home kit

Adidas & Chelsea ‘immortalise players’ in campaign promoting new home kit

Adidas and Chelsea have launched a YouTube and social campaign to promote the football club’s new 2014/2015 home kit, which sees some of its players ‘immortalised’ as sculptures in their favourite ‘Chelsea moment’. The ‘Forever Blue’, campaign features a video narrated by manager, Jose Mourinho, and references ‘iconic goals, saves and celebrations’, showing five Chelsea […]

Aesop Create Identity for Andy Murray’s Management Company

Aesop Create Identity for Andy Murray’s Management Company

Aesop, the brand storytelling agency, has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]