B2B market research specialist Circle Research joins the Next15 Group

B2B market research specialist Circle Research joins the Next15 Group

Specialist business-to-business (B2B) market research agency Circle Research has been acquired by the Next15 Communications Group. They will form part of Next 15’s expanding research group, MIG Global (MIG). The acquisition continues a focus on data and tech insight capabilities by Next15 as, through MIG, it continues to build a Group of best-in-class specialist research […]

British fashion retailer Joules partners with Yext to strengthen its digital presence

British fashion retailer Joules partners with Yext to strengthen its digital presence

Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]

We Are Social hires Alison Bracegirdle as Creative Director

We Are Social hires Alison Bracegirdle as Creative Director

Socially-led creative agency We Are Social has hired Alison Bracegirdle as creative director in its London headquarters. Alison joins We Are Social from Havas Helia, where she was creative director, working primarily on the agency’s Dove account. She was involved in integrated global campaigns for a range of Dove categories, with stand-out work including Dove’s […]

Relay42 builds upon growth with three new senior leadership appointments

Relay42 builds upon growth with three new senior leadership appointments

Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys, has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as Chief Operations Officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing […]

SanPellegrino Brings Italian Lifestyle to the UK with Location & Weather Triggered DOOH Campaign

SanPellegrino Brings Italian Lifestyle to the UK with Location & Weather Triggered DOOH Campaign

SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]