Quorn appoints Communicator as creative lead as it looks to build new positioning

Quorn appoints Communicator as creative lead as it looks to build new positioning

Quorn has appointed creative agency Communicator as strategic and creative partner as it looks to broaden the appeal of its meat-substitute products. The agency, which was appointed following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet. The appointment comes […]

Leo Burnett Celebrates Indian Women in New Campaign for Craftsvilla

Leo Burnett Celebrates Indian Women in New Campaign for Craftsvilla

Craftsvilla, India’s largest online Ethnic store has announced the launch of an integrated campaign that will help the brand make inroads into India’s massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, home décor and more. The campaign conceptualized and […]

Striking UNICEF Print Ads Show How Cyberbullying Hurts Victims

Striking UNICEF Print Ads Show How Cyberbullying Hurts Victims

Created by Santiago-based Prolam Y&R, these striking UNICEF ads show how cyberbullying hurts victims. The ads depict school children with smartphones in hand, ganging up on their helpless targets to capture photos of them. The accompanying text highlights cyberbullying as the leading cause of depression and suicide among young children, and urges viewers not to […]

eMarketer: Social Network Ad Revenues Accelerate Worldwide

eMarketer: Social Network Ad Revenues Accelerate Worldwide

Worldwide social network ad spending is accelerating even faster than expected, according to a new forecast from eMarketer. Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly. The growth in social network ad spending […]

Airbnb Built a Giant 3-D Zoetrope for Wild Ad Showing a Different Side of Paris

Airbnb Built a Giant 3-D Zoetrope for Wild Ad Showing a Different Side of Paris

This week’s honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more of cities like Paris with help from one’s local Airbnb host. The device is wild—measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 […]

H&M launches Adam & Eve/DDB’s David Beckham campaign

H&M launches Adam & Eve/DDB’s David Beckham campaign

H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart. In the 30-second ad Beckham receives a phone call from his agent who tells him that Hart wants to come to stay with him to prepare for the part […]

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