ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
The Advertising Standards Bureau of Australia recently released case reports on the most complained-about advertisements in 2015. Here are the top 10 commercials the Australian people found offensive this year, including why viewers considered each inappropriate. We’ve included a sample comment from each case report, and whether the ASB chose to take the ad off […]
U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]
The Wellcome Trust has launched The Crunch, a major new public engagement initiative around our food, our health and our planet, featuring brand, visual identity, messaging, website and digital assets by creative design consultancy Blast. Major new initiative The future of food is one of the biggest challenges on our plate. Our relationship with food […]
While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]
How do you stay still and move forward at the same time? This is the question brands wrestle with, once they reach a certain stature in the marketplace. All that energy spent building a fantastic brand – the last thing you want to do is dilute it or compromise it in any way. And yet, […]
As 2016 approaches, one thing that should certainly be at the heart of any robust marketing plan is content. If it is relevant, original and correctly targeted, content can help brands to stand out from the masses, create a meaningful relationship with consumers, and potentially influence a purchase decision. “2016 is about brands refocusing their […]
A retail space in Hackney which will allow customers to buy products for the homeless for Christmas is set to launch in November, 2015. Crack and Cider is a world first, and was devised by Scarlett Montanaro, a creative at AnalogFolk and strategist Charlotte Cramer (currently at Vice). The brand takes its name from a […]
MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]