The British Heart Foundation (BHF) are on the cusp of developing a revolutionary heart healing patch, which has the potential to save and improve the lives of millions of people living with heart failure. To get the project over the line, BHF have partnered with Saatchi & Saatchi to launch ‘Go Sanjay’, a multimedia campaign […]
The first Metaverse for a good cause: WWF Germany and Savespecies open virtual exhibition space Digital art sale to fight the plastic crisis The official launch of the Metaverse for World Cleanup Day on 17 September With #OceanDetox, WWF Germany and Savespecies are opening the first exhibition space for a good cause in the Metaverse […]
Spotify’s Astrological collab with Bumble created by makemepulse
Astrology is a guiding light for Gen Z as they turn to the stars for their journey in love, self-help, and more. To help beginners explore astrology and give fans a hub to learn more – global interactive production studio, makemepulse, created a new microsite experience for Spotify. Aiming to bring users in the US […]
The SaaS data collaboration platform’s announcement means that clients in Germany, Austria and beyond will be able to make netID part of their private identity graph directly within their Optable Data Collaboration Node.
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announces its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier. The European netID Foundation was established in March 2018 with the goal of creating a European single sign-on solution across all industries and […]
adam&eveNYC has today unveiled a new global creative platform to launch the next instalment of the wildly popular basketball sports simulation video game, NBA 2K23, after winning the business at the beginning of the year. Twenty-three is the most iconic number in basketball, synonymous with the greatest player of all-time Michael Jordan. adam&eveNYC and NBA […]
UK Top 10 motor retail group JCT600 is putting some extra fun into packing cars for travel and holidays with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position […]
Arcadia and Gospooky partner to support Snap’s AR campaigns
Social technology agency Gospooky is the first Dutch agency to partner with Arcadia, the augmented reality (AR) creative studio of Snap Inc. Gospooky will support the custom AR activations that Arcadia is helping create as part of Snap Inc’s efforts to enhance concerts and festivals with augmented reality. Gospooky will be responsible for concept, design […]
Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings
Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital […]
‘One Heck of a Flavour’ offers a sizzling sonic that sausage-lovers won’t forget
Sonic branding agency DLMDD has created a sizzling new sonic identity for Heck, the UK’s favourite sausage brand, producing a tasty tune that gets to the meat of the brand. ‘One Heck of a Flavour’ reflects Heck’s “rural lifestyle meets urban attitude” ethos, offering a catchy, quirky and energetic sound to appeal to its broad customer base. […]
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle
Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between […]