Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]

Start-Rite Shoes Puts the Product Front and Centre in a Fresh Print and Digital Campaign

Start-Rite Shoes Puts the Product Front and Centre in a Fresh Print and Digital Campaign

Start-Rite Shoes launches a wide-scale print and digital campaign following a fundamental overhaul of the business. After unveiling a new brand identity and pioneering product range on 1st February, the company is now making significant investment in a consumer campaign around the central theme of “Keep Exploring”. Following 18 months of industry and consumer consultation, […]

Jameson Puts ‘Taste’ Centre-Stage in New Global Campaign by TBWA Dublin

Jameson Puts ‘Taste’ Centre-Stage in New Global Campaign by TBWA Dublin

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]

Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK is encouraging families in London to get outdoors and active – rain, shine or snow.  Real-time weather data will trigger content on one of Ocean Outdoor’s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and […]

Posterscope fuses Route with OCS to boost campaign reach and effectiveness

Posterscope fuses Route with OCS to boost campaign reach and effectiveness

Out-of-home (OOH) and location marketing specialist Posterscope has fused its proprietary Out of Home Consumer Survey (OCS) with Route data to enable its planners to plan and buy OOH against a client’s core planning audience. The OCS Route Fusion has been integrated into Posterscope’s location analytics, planning and trading platform ECOS and will allow its […]

seventy7 launch world book day campaign for Party Delights

seventy7 launch world book day campaign for Party Delights

Online retailer, Party Delights are encouraging you to ‘Be Part of the Story’ to celebrate World Book Day on 1st March 2018. The campaign, devised by integrated creative agency, seventy7 features models in Harry Potter, Willy Wonka and Alice in Wonderland fancy dress costumes. seventy7 brought the idea to life via their in-house creative, production […]

Shutterstock’s 2018 Oscar Pop! Poster Series Draws Inspiration from Iconic Pop Artists

Shutterstock’s 2018 Oscar Pop! Poster Series Draws Inspiration from Iconic Pop Artists

Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, launched its sixth annual Oscar Pop! poster series that celebrates Best Picture nominees for the 90th Academy Awards. Shutterstock’s talented team of in-house designers seek new inspiration in the challenge to reinterpret the nine nominated films by channelling aesthetics […]

Prepare for GDPR: Privacy, consent, and the value exchange

Prepare for GDPR: Privacy, consent, and the value exchange

With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]