ITB Worldwide, the full-service talent + influencer marketing agency that connects brands with culture, has announced the launch of ‘The Power of Influence’, its quarterly talent + influencer trends and insights review, to connect people in the marketing industry with the most current information about the world of Influence. Each quarter, ITB’s team of culturally […]
23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.
Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to […]
adam&eveDDB, Studio Republic and LiveWire Sport have been working on a pro bono basis with The Captain Tom Foundation to help launch a brand new fundraising initiative – the Captain Tom 100. The challenge, based around the number 100 is being organised by The Captain Tom Foundation with London Marathon Events to celebrate Captain Tom’s […]
As a brand-new, one-stop shop for job seekers looking to harness their talents in the skills-based world, SkillPointe has ambitious plans to make finding a fulfilling future simpler for everyone. Bringing on the team at Three Whiskey, SkillPointe will attract and serve a huge audience of high school leavers, reskillers and upskillers, helping them to pick their […]
Created by Vivaldi, Dacia’s April Fool’s Day campaign launches car into space via livestream
Having mastered the best value car on earth, Dacia have devised an initiative that is truly out of this world, turning their ingenious skills to space travel with the Dacia Dustar car, which launched into space via livestream at 09:00am BST on April 1st. OK, it may only be a toy car, but the venture […]
The pioneer and leading producer of humanely-raised organic and free-range eggs in the US has created a new range of pasture-raised, ultra-premium quality eggs known as Consider Pastures. Pearlfisher partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. The brand’s responsible […]
Papa John’s launches first global ‘Plant Love’ campaign to promote increased choice for pizza fans.
Papa John’s is today launching its first coordinated global campaign in over 12 countries globally to ‘plant love’ with its pizza fans worldwide. ‘Love Pizza, Love the Planet’ aims to promote the importance of nature and natural ingredients in Papa John’s pizzas, spotlighting new or existing plant-based or inspired ranges. New pizzas launching in various markets […]
