M&C Saatchi Launches East Midlands Trains Brand Refresh

M&C Saatchi Launches East Midlands Trains Brand Refresh

M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be […]

Biles Inc. focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range

Biles Inc. focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range

February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]

House of Fraser Asks Customers to Get ‘Emojinal’

House of Fraser Asks Customers to Get ‘Emojinal’

House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]

JWT & Mirum Singapore Launch New Specialist Social Media Unit

JWT & Mirum Singapore Launch New Specialist Social Media Unit

J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialized team. “This is all about creating synergies for our clients. We’ve got social media expertise on both our agencies, we’ve got […]

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]

Virgin Media Takes Flight with Ireland’s First 360 Virtual Reality TV Ad

Virgin Media Takes Flight with Ireland’s First 360 Virtual Reality TV Ad

In a global first, Irish International BBDO, Ireland’s leading communications group and Littlstar, a worldwide network dedicated to immersive virtual reality and 360-degree video have delivered the world’s first ever 30 second 360-degree TV spot, for client Virgin Media. The ‘360’ spot will run on Littlstar’s Apple TV app and will be the first of […]

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