Mediaplus wins Nikon Account Covering 12 European Countries

Mediaplus International has won the pitch for Nikon’s European media account. The long-established company is aiming to strengthen its market position providing high-end products for amateur photographers and professionals by establishing a bespoke, centralized media agency model.

Mediaplus wins Nikon Account Covering 12 European Countries

Mediaplus wins Nikon Account Covering 12 European Countries

VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US

VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US

Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace.  This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. The addition of VIOOH’s supply-side platform (SSP) to Atedra’s demand-side platform (DSP), gives advertisers immediate […]

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League • The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations • Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

Inskin Media partners with Right Thing.Media to offer effective, brand-safe social impact advertising at scale

Inskin Media partners with Right Thing.Media to offer effective, brand-safe social impact advertising at scale

Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power of advertising. With Inskin’s high impact formats proven to deliver 15 times the attention of standard […]

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