Sound Asleep? CURRYS PC WORLD releases Tech Sounds Album To Help The Nation Nod Off

A third of the nation is struggling to sleep amid stresses of 2020 and 73% are napping throughout the day due to exhaustion 40% of Brits already use the ‘sounds of technology’ to help them sleep and so Currys PC World, a music producer, and a sleep expert have produced the Sound Asleep album using household tech The three tracks on the album titled ‘Kitchen’, ‘Living room’ and ‘Home Office’ were recorded in the Currys PC World store in Staples Corner, London

Sound Asleep? CURRYS PC WORLD releases Tech Sounds Album To Help The Nation Nod Off

As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album –  made with technology to help the nation sleep better. It is available to […]

eve sleep encourages the nation to switch off before bed with latest campaign

The sleep wellness brand’s latest campaign reawakens the infamous ‘Test Card F’ in a bid to help people tune out and turn in for the night

eve sleep encourages the nation to switch off before bed with latest campaign

eve sleep, the online sleep wellness brand, will be giving TV viewers the ultimate throwback as they remind the nation of a time when TV broadcasting came to an end each night.  In their latest advertising campaign launching on Channel4 on Sunday 1st November, eve sleep will bring back to life the highly recognisable ‘Test […]

Estée Lauder Partners with Spotify to Introduce First Voice-Activated Sampling and Personalized Playlist

Leaders in beauty and streaming audio develop innovative program to engage with consumers in support of new

Estée Lauder Partners with Spotify to Introduce First Voice-Activated Sampling and Personalized Playlist

Today, Estée Lauder announced the brand’s new multifaceted campaign with Spotify, providing listeners with a customized playlist and product sample offer for relaxing moments This year, consumers are turning to audio, including music and podcasts, as a source of relaxation and this unique partnership leverages Spotify’s unique streaming intelligence to offer listeners a customized calming playlist […]

Drumond Park Kick-Off Campaign with The Redknapps

Drumond Park, the No.1 British-owned games brand distributed exclusively by TOMY, is set to play ball with father and son duo Harry and Jamie Redknapp in a six-figure deal with Sky Media.

Drumond Park Kick-Off Campaign with The Redknapps

The TV campaign will run from October 26th for a duration of eight weeks, and will focus on Drumond Park’s bestselling adult board games. The animated TV commercials will feature a voiceover from Harry and Jamie Redknapp to bring the much-loved adult games to life and target its key audiences ahead of the peak Christmas […]

Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’

The ‘BuyNow Blocker’ promotes financial education, encouraging people to think twice before purchasing unnecessary items, and instead save for essentials.

Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’

With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has made us more vulnerable to impulse buying than ever. So Fifth Third Bank partnered with bi-coastal creative agency Pereira O’Dell, to create a campaign that turns advertising on its head, “blocking” social advertisers in favour of educating people to make more informed […]

Deliveroo Appoints Syzygy London

Deliveroo Appoints Syzygy London

SYZYGY London has been appointed by Deliveroo as its retained organic performance and global SEO partner following a competitive pitch. SYZYGY will provide Deliveroo with a core team of SEO and ASO specialists to optimise its digital platforms, as well as access to an extended flexible team of content, creative, customer experience, data and localisation digital […]

BIMA appoints new President at “critical time for digital sector”

BIMA appoints new President at “critical time for digital sector”

BIMA, the industry association representing the digital and interactive media industry, has appointed CEO of TMW UNLIMITED, Chris Mellish as its new President. Mellish, who succeeds Natalie Gross and Tarek Nseir in his new role, is acutely aware that his presidency coincides with a “critical time for the digital sector.” “The government needs to do […]

DiMassimo Goldstein launches nonprofit’s PSA with The Lumineers, Elizabeth Vargas

The “Start with Connection” multimedia campaign features music by The Lumineers and a podcast hosted by Elizabeth Vargas.

DiMassimo Goldstein launches nonprofit’s PSA with The Lumineers, Elizabeth Vargas

Partnership to End Addiction announced its launch today with a campaign emphasizing the importance of personal connection in addressing our nation’s addiction crisis. A 3D-animated series of advertisements features music by Grammy-nominated band The Lumineers. The nonprofit also released a podcast hosted by Emmy Award-winning journalist and bestselling author Elizabeth Vargas. “Following the merger of two leading addiction nonprofits, […]

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Initiative is part of the company’s campaign #VamosCuidar and reinforces actions for Pink October, a month of awareness about the world’s most common type of cancer in women

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror […]

Promote Iceland Selects Havas Media Group As Lead Global Media Agency

Promote Iceland Selects Havas Media Group As Lead Global Media Agency

Promote Iceland announce that it has selected Havas Media Group as thebrand’s media agency of record. Awarded for a three-year term following a competitive review, the scope will include managing media strategy and buying for North America and EMEA. Havas Media Group’s Frankfurt and Miami offices will work cooperatively under the Havas Village banner with a foot in […]

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