· Digital marketing skills test of 9,000 marketers finds in-house teams lag behind on all areas of digital marketing
· Marketers need to continually upskill themselves just to stay in the same place
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a […]
Home electricals specialist, Hisense has unveiled its ‘Showtime’ marketing campaign, celebrating its portfolio of kitchen products, including refrigeration, hobs, hoods and ovens. The Showtime concept was created by Leeds-based agency IMA and provides an underlying narrative for the brand’s food prep arm, which was initially launched in 2018. “In making dinnertime showtime, we’re unleashing the […]
We Are Social’s research shows people turning to social media for intimacy, advocacy and the simple life
Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021. Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an […]
Leading independent media and marketing consultancy Ebiquity plc today announced the appointment of Cormac Loughran to the newly-created role of New Business and Marketing Director. His appointment is part of an ongoing restructure to support new CEO Nick Waters’ strategic vision for growth based on deeper client relationships, scaling existing products and developing new forward-looking […]
Pioneer in dermatology appoints first agency to handle media globally
dentsu X, the integrated agency owned by Dentsu, today announced they have been appointed as global media agency of record by global dermatology company Galderma. Effective January 1st 2021, dentsu X will oversee media strategy, planning, and buying across all of Galderma’s international markets. Following a competitive pitch process, Galderma selected dentsu X due to the […]
The Commonwealth War Graves Commission (CWGC) has today revealed #ShineOn, a new campaign urging people of all ages to join with them in paying tribute to the 1.7 million Commonwealth individuals who lost their lives in WW1 and WW2. The pro-bono push was developed in partnership with M&C Saatchi. CWGC 1_4x5_audio from M&C Saatchi FILM on Vimeo. […]
Guardian Media Group today announces the appointment of Paul Kanareck as chief customer and commercial officer to lead its global reader revenues strategy. Paul has worked across digital, creative and direct-to-consumer industries for the past 20 years and has substantial experience in generating new and high growth revenues from large audiences, premium content and global […]
For National Cat Day, the SHEBA cat food brand launched #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know […]
· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020
· Video brands will spend 57% of their budgets on digital advertising in 2020
· Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV
· Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK
Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]
· LinkedIn launches light-hearted campaign that takes a glimpse at everyday work challenges, and how to overcome them
● The campaign goes live as the platform announces the launch of Career Explorer - a new interactive tool to help people find jobs that match their skills.
LinkedIn, the world’s largest professional network, launches an always-on social campaign, showcasing the simple and effective ways members can get the best from LinkedIn every day. The national campaign runs through to June 2021 across Facebook, Instagram, YouTube, Twitter and LinkedIn. Over five short videos, the series takes a light-hearted look at how one woman, Nadine, […]
