Sky targets commuters with contextual ads in programmatic Sky Q campaign

Sky targets commuters with contextual ads in programmatic Sky Q campaign

Sky has launched a UK-wide digital out of home (DOOH) advertising campaign to support the launch of its new wireless home entertainment service Sky Q. The campaign will target commuters along popular routes with contextual messages that will be programmatically delivered. Using location and audience mapping data the ad campaign mirrors Sky Q’s message of […]

View Music From Every Angle with Honda’s 360-degree Experience

View Music From Every Angle with Honda’s 360-degree Experience

In this recent spot for the new 2016 Honda Civic directed by Ray Tintori, the fresh musical stylings of Moses Sumney are brought to life in a 360-degree viewing experience. Set in a stark industrial warehouse, the Los Angeles-based musician freely improvises, dancing in the background, providing harmonizing vocals in the foreground, and tapping the […]

BETC creates end-of-world simulator for Ubisoft game

BETC creates end-of-world simulator for Ubisoft game

Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft new Tom Clancy game. The end-of-society simulator, which is called Collapse, was created by BETC Paris to promote Tom Clancy’s The Division, an open-world third person shooter game set […]

HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC has released eight online ads which bring classic and modern video games to life to promote the company’s virtual reality headset, Vive. The videos, created by B-Reel, see people on the street accosted by actors dressed as video game characters and features, including the rectangular paddles from Pong and sweets from Candy Crush Saga. […]

There is still time! The 18th FAB Awards Extends its Entry Deadline

There is still time! The 18th FAB Awards Extends its Entry Deadline

The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]

A New Day For Print Newspapers?

A New Day For Print Newspapers?

Take a look at the sales figures of any national newspaper and it doesn’t look good. What you see could be described as a steady decline to oblivion, what some would call the death of print. So, what better time to launch a new daily national newspaper? The New Day is not only politically neutral […]

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