Organic Marks New Year By Launching LA Office

– Head of International Publicity Kirsty Langsdale takes ORGANIC to California to expand the entertainment PR agency’s global footprint

– Multi award-winning film and television communications agency is part of Target Group, Havas Media Group’s specialist culture, film, televlsion and gaming offering

ORGANIC, the multi award-winning film and television communications agency which is part of Target Group, Havas Media Group’s specialist culture, film, television and gaming offering, today announced the launch of its LA office, to be run by Kirsty Langsdale.

Langsdale has led the company’s International publicity department out of London for the past 7 years.

ORGANIC’s office on the West Coast signals a time of significant growth for the agency, which is part of Target Group – offering the company’s existing and new clients a round-the-clock approach to International campaign work, corporate PR and unit publicity services, with an expanded scope of PR capabilities also planned.

The new office, located strategically on Hollywood Boulevard, will operate in tandem with ORGANIC’s established international team located in the UK office in London’s Kings Cross, servicing their Europe-based clients as well as offering on-the-ground, internationally-focussed publicity services in LA and across the US, 24/7.

Key London-based senior personnel include Tiffany Kizito, who has over ten years’ experience working across all aspects of entertainment publicity, and Dheeraj Agnihotri, who has been with ORGANIC for oversix years in UK & International PR.

ORGANIC has seen impressive growth in the last 18 months, with the  headcount at its London headquarters now totalling 35, across the specialist disciplines of UK and International publicity; unit production publicity; corporate representation; film and television festival representation; digital activations; social media management; event media management, event production and talent booking.

Of this month’s launch, Kirsty Langsdale said: “I’m thrilled to be expanding ORGANIC’s footprint and reputation with a presence in LA – a city that remains truly synonymous with our business- and to have the full support of my team in London to do this. Over the years, ORGANIC has developed meaningful relationships across all aspects of the entertainment industry and in turn, loyal clients. I now look forward to introducing our bespoke approach to publicity to an even wider pool of content makers”.

ORGANIC’s Managing Director Caragh Cook added: “As the landscape of our industry shifts and evolves, the need to service our clients in more effective ways remains paramount to our work. Our new hub in LA will do just that and with Kirsty’s impressive industry relationships, her 15 years’ experience across all aspects of international publicity and her inherent understanding of and love for the ORGANIC brand, we’re really excited about ORGANIC’s future”.

ORGANIC works regularly with almost every film studio and independent film distributor in the UK. The company launched its international division in 2013 and ORGANIC now has a stable of clients that includes sales agents, producers and international financing, production and distribution companies across film and television. Regular clients for ORGANIC include: 20th Century Studios; Altitude Film Distribution; BRON Studios; eOne; Embankment Films; FilmNation; Lionsgate; Picturehouse; Protagonist Pictures; Searchlight; Sierra/Affinity; Sony Pictures Entertainment; STUDIOCANAL; Universal Pictures, Walt Disney Studios; Warner Bros. and YouTube. The agency also handles year-round UK publicity for MUBI; Netflix Originals and The Regent Street Cinema. ORGANIC has won the Screen Awards’ PR Team of the Year accolade a record four times.

Recent film and television series credits across the agency include: Disney’s FROZEN 2; Trey Edward Shult’s WAVES; THE IRISHMAN for Netflix, JOKER for Warner Bros.; Ryan Murphy’s THE POLITICIAN; Lulu Wang’s THE FAREWELL, Pedro Almodovar’s PAIN & GLORY; Peter Cattaneo’s upcoming festival darling, MILITARY WIVES; thriller-drama series SHADOWPLAY; Guy Ritchie’s THE GENTLEMEN; FARMAGGEDON: A SHAUN THE SHEEP MOVIE for STUDIOCANAL; Asif Kapadia’s DIEGO MARADONA; Armando Iannucci’s THE PERSONAL HISTORY OF DAVID COPPERFIELD; Joanna Hogg’s acclaimed THE SOUVENIR and SEX EDUCATION S2 for Netflix. Organic also worked on an impressive 13 of this year’s BAFTA nominated films.

ORGANIC is part of the global communications group Havas, following the acquisition of its parent company Target Group, in October 2016.

The LA office is the first Target Group office outside of the UK, where the agency has its headquarters in London’s Kings Cross, as well as an additional outpost in Manchester. ORGANIC will share its office with Havas Edge, as an extension to the unique ‘Havas Village’ culture which operates globally across the group.

Kirsty Langsdale and the International team will attend the Berlin Film Festival later this month, with a slate of titles across the Official Selection.

Prior to ORGANIC, Kirsty Langsdale was a Director of Publicity at DDA Public Relations, working directly for founder Dennis Davidson. Prior to that, she worked as a feature film production coordinator at Andrew Lloyd Webber’s Really Useful Group.

Source: Havas Media

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