De’Longhi awards its EMEA media account to Mediaplus. The 30 countries that are part of the account including Germany, the UK, Italy, Spain and Russia, as well as the Middle East. In addition to De’Longhi, this new account also covers the company’s brands Kenwood and Braun household. Mediaplus impressed with its innovative strategic approach, passion for the brands and a high level of digital competence.
De’Longhi has a new EMEA media agency – and it is called Mediaplus. After a multi-stage and extensive selection process of six month, the Italian group awarded its media account for a total of 30 markets in Europe and the Middle East to Mediaplus. The international team was led by Matthias Brüll, Managing Director Mediaplus […]
Business law is an art form which builds on the passion of every employee, says the Vinge law firm in its new campaign, “The Piano”. As a manifestation of this, Vinge has built an AI-operated player-piano which converts legal text into music. Infrastructure agreements have their own melody, as do transactions in the telecoms sector […]
The Chiefs may have won the 54th Super Bowl but it was Microsoft’s Be The One ad, starring the first woman Super Bowl coach, Katie Sowers, that scored a commercial touchdown, according to global effectiveness agency System1 Group. For the second year running, the tech leader came out on top of the scoreboard, garnering the […]
The platform, which features a Netflix-style subscription model, uses AI to find authentic images and videos based on written marketing content and predicts how images will perform, saving marketers time
· The Aarhus-based startup JumpStory has raised $1m after two rounds of funding · Netflix-style subscription makes stock image sourcing fast, effortless and affordable · AI-powered search features are now available in 40 different languages, giving users unlimited access to over 15 million authentic photos, videos, icons, illustrations and vectors, with music soon to be […]
Actress Cobie Smulders and All-New Highlander Save the Day in “Heroes”
From aliens and adventure to wild west outlaws, Toyota brings the action to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters […]
The&Partnership’s first creative for the British bank since winning account in October 2019
Ever heard the expression “Count the pennies and the pounds will look after themselves?” … seems the little girl who appears as the main protagonist in this 40” film for NatWest has been taught that. As we all know, you’re never too young to start good habits with money, and with the help of […]
Asda has launched a new Valentine’s-themed ad in its tongue-in-cheek “Don’t Compromise” campaign, demonstrating that when it comes to quality and price at Asda, there’s no need to compromise. The TV and online ad, created by AMV BBDO, is the second in the series and centres on a couple making plans for their date night. The […]
Launching on Sunday 2nd February, ‘here to solve’ is the new campaign that will be at the heart of an ongoing programme of activity focused on driving fresh re-appraisal of the brand and shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier. After a few busy years keeping the UK’s home’s warm, Wilbur […]
Boost, the dedicated pay-as-you-go energy supplier, launches its new brand campaign highlighting that with a million things to take care of in family life, thinking about your energy does not have to be one of them. Creative developed by SNAP LDN, Boost’s lead creative and strategic agency. Campaign launches 1st February 2020 across TV, digital […]
Brexit, it’s finally happening. What would be the last conversation between Boris Johnson and the EU? Would it be over the phone, by text, or even by mail? Independent agency DUDE London thinks it would be through mixtapes. They just released two controversial Spotify playlists, using actual songs title to tell two very different stories. […]
