electriclimeﬁlms along with Impact BBDO joined for Snickers’ to produce two ﬁlms on their famous motto about personality issues when hunger strikes. Directed by Damiano Fieramosca, the ﬁlm is a portrayal of our two heroes in a dramatic confession about their hunger crisis. While one gets crazy Savage, the other is Confused when he’s hungry. The Snickers bar in both ﬁlms is the “great man” of each character’s confessions, acting as their remedy and savior.
With a consistent look and feel, both ﬁlms take place in the same setting of a support group conducted by a counselor in a dark and grungy basketball court. The over dramatized stories startle the rather distracted listeners in the hunger support group circle. Starting with a serious and dramatic mood generated by the assembled group, the punchline hits the viewers which builds up to the comedic climax with the revelation of Snickers. In both the Arabic and English ﬁlms, the resolutions were very unexpected: the hero reaches a decision to “never leave the house without one of these.”
The two ﬁlms were shot in a basketball court located in al Qusais over 1 full day. The spot was ﬁlmed on an Arri Alexa Mini paired with a 50mm Cooke lense that provided the ﬁlms a vintage and smoky vibe.
Source: Impact BBDO