Vitalite sparks joy in dairy-free life with a new social media campaign

Vitalite sparks joy in dairy-free life with a new social media campaign

Saputo Dairy UK’s dairy-free spread Vitalite has launched a social media campaign that celebrates the joy of a dairy-free lifestyle. The campaign Viva La Vitalite has been created by digital creative agency Movement, and is the brand’s first ever social media activation. The campaign aims to build awareness and drive brand relevance, while also establishing […]

Creative and production studio The Mill launches new digital platform designed by Studio Output

Creative and production studio The Mill launches new digital platform designed by Studio Output

Global creative production studio The Mill reveals its new digital platform designed and built by Studio Output. The project shows how bespoke digital and motion design can evolve a brand’s story, without needing to change its core identity. A unified platform for a creative leader The Mill is a global production studio which has spent […]

Wonder return to Bett, delivering a sense of discovery and community for Google for Education and Canva for Education

Wonder return to Bett, delivering a sense of discovery and community for Google for Education and Canva for Education

Independently owned brand experience agency Wonder is back at the British Educational Training and Technology (Bett) show having created two stands, for Google for Education and Canva for Education. Wonder has been collaborating with Google for Education on their Bett exhibition stand for the last seven years, creating one of the most visited stands at […]

Marketing Manifesto 2020

Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency

Marketing Manifesto 2020

Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency “We do not earn by selling a product, we earn by helping consumers make conscious decisions”. Steve Bezos, Amazon “Satisfying immediacy is often more important than loyalty” 2019 Think with Google Report BAD BANNER MANNERS New technologies are supposed to make life easier, right? Recent […]

Lastminute.com launches ‘Holiopathy’ campaign as a solution to January blues

New research from the OTE shows that 65% of respondents are feeling the effects of January blues

Lastminute.com launches ‘Holiopathy’ campaign as a solution to January blues

lastminute.com, has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues.  The brand surveyed 2,000 consumers to gather insights into January blues which it combined with Google search data showing that searches for ‘work-life balance’ ‘stressed out’ and ‘how to disconnect’ […]

VCCP Media begins 2020 with new leadership structure

VCCP Media begins 2020 with new leadership structure

VCCP Media’s plans for growth in 2020 have commenced with an exciting new leadership structure and a new senior hire. Marie Oldham, formerly Chief Strategy Officer, has been promoted to the newly created position of Executive Chair, with Chief Operating Officer Tara Marus and Chief Integration Officer Peter Bennett becoming joint CEOs.   Steve Taylor will […]

The Jellyfish group to expand its footprint with recent merger rebranding

The Jellyfish group to expand its footprint with recent merger rebranding

Shortly after the announcement of their merger with the Jellyfish Group, the data-driven specialist Tradelab will now adopt the brand Jellyfish® and trade as Jellyfish, creating a new digital marketing global business partner. To further enhance the brand’s global reach, the German, Spanish, Italian and Brazilian Tradelab offices become globally unified and ready to deliver […]

Four Seasons Condoms and CHE Proximity launch ‘Generation Intervention’ to end the millennial sex recession

Campaign urges parents to have ‘The Talk 2.0’ with their adult kids to help them Get Naked

Four Seasons Condoms and CHE Proximity launch ‘Generation Intervention’ to end the millennial sex recession

Data revealing that Australia is currently in the throes of a sex recession is the driving force behind the latest integrated campaign from Four Seasons Condoms and CHE Proximity. The ‘Generation Intervention’ campaign launches today and aims to help end the millennial sex recession. With statistics revealing that young adults are having 50% less sex […]

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