Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign.  Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display.   Adding to the party atmosphere was the first ever […]

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial Intelligence: Add […]

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

 Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society.  The world’s first phone-condom has been introduced as an irreverent – and […]

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]

Neptune and TI Media partner for Pinterest Pincodes campaign

Neptune and TI Media partner for Pinterest Pincodes campaign

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]

Digital agency Reech helping Wolves stars of the future

Digital agency Reech helping Wolves stars of the future

Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

 Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]