Success driven by client and agency partner growth, global expansion, strategic investment, integrations and product innovation impact.com, the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development. As the global standard […]
Southpaw, the global strategic creative agency has launched an immersive AR Mural for beauty disruptors e.l.f. as a continuation of their work on the successful Express Your e.l.f. campaign. The community-led movement campaign unveiled earlier this year featured an inclusive and diverse cast of 20, in the brand’s successful campaign video. To launch the campaign, […]
EE today launches its new integrated brand campaign, Broadband Made For You, highlighting the speed and power of EE home broadband for three specific audiences: home workers, gamers and late night scrollers. The audience-led campaign, created by Saatchi & Saatchi, brings to life the way home broadband from EE, the UK’s fastest major broadband provider, […]
Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]
A new national social media campaign from IBM is building awareness of their free education program IBM SkillsBuild. Developed jointly with the creative agency SpecialGuest, this campaign centers around a personality quiz where potential learners can find out their Tech Type. While the quiz is designed for broad appeal and ongoing usage at TechTypeQuiz.com, IBM is specifically seeking […]
Thrilling Campaign Unveiled at TwitchCon 2023 Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, have unveiled an exciting evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing […]
This innovative sweepstakes takes inspiration from blood-filled events in the game to help players save lives in the real world – and they can win a custom-built PC, infused with real human blood In honor of Diablo IV’s Season of Blood, people in the United States are getting the chance to take part in a […]
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
Award-winning agency, REDPILL creates an influencer marketing campaign that fully embraces the timeless essence of the Converse Classics. At the heart of every brand lies its hero product that defines them. The Converse “All Star” unisex high top white canvas has become a symbol of self-expression for many, with a versatile style that continues to […]
A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]
