Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

As the year winds down, Oath‘s Head of EMEA, Stuart Flint is sharing some insight on digital marketing predictions for 2018. Looking to the future, Stuart discusses digital ad spend and the growing demand for augmented reality (AR) and mixed reality; developments in programmatic; artificial intelligence (AI) and machine learning coming together to create a more holistic technology […]

Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein launches augmented reality Instagram

 What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]

Experian research reveals new insights about UK habits when it comes to sharing information

Experian research reveals new insights about UK habits when it comes to sharing information

The UK population can be grouped into four distinct categories when it comes to their attitudes towards to sharing their data with organisations. Experian’s comprehensive new study has identified four distinct groups of people; ‘The Unaware’, ‘The Acceptor’, ‘The Cautious’ and ‘The Incognito’ – demonstrating that there are varying levels of trust and engagement with […]

Snapchat announces Lens Studio Partner Program

Snapchat announces Lens Studio Partner Program

Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]

Protect Your Bubble unveils phone charging igloos in London

Protect Your Bubble unveils phone charging igloos in London

There’s nothing more frustrating than having your mobile phone die on you – particularly when you’re out and about in a busy city like London. Gadget insurance provider Protect Your Bubble know this all too well, so has decided to bring charging facilities to London’s Southbank. Guests are able to re-juice their devices free of charge […]

New Ogury study shows UK fintech beginning to take market share

New Ogury study shows UK fintech beginning to take market share

Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]

Ogury unveils new machine learning algorithm Lituus

Ogury unveils new machine learning algorithm Lituus

Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]