Creative agency CULT launches Mindscape, a voice-activated mental health app

Creative agency CULT launches Mindscape, a voice-activated mental health app

The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab […]

easyJet launches Instagram first – a new way to book your dream trip

easyJet launches Instagram first – a new way to book your dream trip

 easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]

Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]

Y&R Santiago and Movistar’s new #ALifeToSee campaign highlights the plight of traffic accidents in Chile

Y&R Santiago and Movistar’s new #ALifeToSee campaign highlights the plight of traffic accidents in Chile

Traffic accidents caused by use of cell phones during the driving, increased in Chile. The most recent report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by “distracted driving” have risen a 93.2% in the last six years. To highlight this an initiative of Movistar, with […]

Is it time for a brand to take an anti-technology stance?

Is it time for a brand to take an anti-technology stance?

With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense. Britain has an addiction epidemic. I’m not talking about drugs, alcohol, gambling or even caffeine. This addiction is far more common. Most people reading this […]