Influencer Campaign Will Demonstrate Power of Swag for ‘Kick-Ass’ Internet Brand Joybyte, the influencer-led social marketing agency, has won the influencer management business for Sticker Mule, the Internet’s favourite custom printing company. Joybyte will manage influencer strategy, activation and promotions and be responsible for 20 to 40 influencer activations per month. The agency will scout, vet […]
Promotes Ali Olson to COO, Taps Gayle Malcolm as VP of Client Success The Social Lights, a leading social-first marketing agency, today announced a strategic restructure focused on social intelligence and continuing to scale fast-growing influence services alongside key leadership appointments. Ali Olson has been promoted to Chief Operating Officer, joining the agency’s all-female executive […]
Work from Preacher promotes Favor’s enhanced H-E-B Now offering; ups the ante on ‘How Texas Orders In’ Favor Delivery, the only delivery app by and for Texans, is making it easier than ever for Texans to order in, especially when it comes to getting last-minute grocery essentials in a pinch. Through the Favor app’s enhanced […]
Horse Capital of the World Debuts Cheeky Equine Version of Artificial Intelligence to Guide Visitors Cornett—the independent, female-owned full-service advertising agency based in Lexington—has partnered with VisitLex, the regional tourism office, to introduce Neigh-I, apowerful tool that helps the millions of visitors who flock to the region maximize their enjoyment of the rich offering of horse farms, restaurants, […]
A Next-Gen Studio Blending Tradition with AI-Powered Innovation Industry veterans David Dimeola and Ryan O’Phelan have launched DeltaRomeo, a next-generation studio built for modern creative production—combining proven post-production expertise with generative AI that rapidly transforms ideas into fully realized visual worlds. Part elite creative unit, part innovation lab, DeltaRomeo officially opens its doors with a mission: to fuse world-class visual […]
Today, the leader in TV and video market intelligence, Glance, unveiled the latest iteration of NoTa, its global TV content tracking and insights platform. Delivering insights on commissions, acquisitions, launches and audience trends, NoTa shows the performance of TV series across more than 500 channels and platforms internationally. The new tools include curated evaluation and […]
Every Screen is a Stage: a multiscreen platform spanning CTV and the open web, with an AI product pipeline through 2026 ShowHeroes today unveils SemanticHero AI, the latest generation of its proprietary targeting engine and the company’s most significant product launch since its founding in 2016. The release is both a continuation and a transformation: building […]
The latest campaign aims to highlight the essential role O2’s network plays in everyday life Today, O2 launches its latest campaign instalment under the ‘Essential For Living’ brand platform, sharing a powerful message about the importance of connectivity and the breadth of its network. Created by the telco giant’s creative agency of record, VCCP, ‘Near or Far.’ sets out […]
Award-winning design and technology company, Athlon has partnered with The Peak15 Group, a large care and support provider, to launch Big Life Adventure, a first-of-its kind, inclusive social platform designed for adults with learning difficulties and/or autism. The platform, created with and for the learning disability community, offers a safe, AI-powered space for building friendships, […]
Incubeta, a global leader in digital marketing, today announced the launch of its innovative Seamless Search solution on Google Cloud Marketplace. This powerful offering leverages Google’s Gemini models alongside Incubeta’s advanced proprietary machine learning models to harmonize paid and organic search efforts, driving unprecedented incrementality and optimizing search reach at a scale previously unattainable. “Seamless […]