Bid-smart adtech innovator strengthens its ties with one of the world’s leading AI hubs Bid-smart ad platform Preciso today announces a new alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining the non-profit organisation as an official vice-president enterprise member. The SAIIA promotes the development and application of AI technologies and is the leading […]
Influencer marketing is set for strong growth in 2026, with 81% of UK brands planning to increase their budgets, according to The State of Influencer Marketing in Europe 2025, a new benchmark study from Kolsquare, produced in partnership with NewtonX. The UK stands out as one of Europe’s most active markets: 84% of UK brands and agencies […]
Gillette teams up with Dentsu Gaming to launch the Gillette Labs Stage at Milan Games Week & Cartoomics 2025, creating a dynamic hub for esports, gaming culture, and live entertainment. The event will also feature the highly anticipated finals of the Gillette Bomber Championship, an eight-month Fortnite Reload competition culminating in an epic Grand Final, […]
Havas is the first agency to deploy Samsung Ads’ new ad unit in Europe saw strong engagement with its ad, focused on pizza-based trivia questions Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, […]
EE, the UK’s best network, has today launched its first Christmas campaign, Hosting & Guesting. Created by Publicis Groupe UK’s cross agency team, the fully integrated campaign explores being a host and a guest at Christmas. Reflecting the reality of families juggling multiple Christmases in one day, new research* from EE reveals how the nation plans to […]
Manchester-based eCommerce agency PushON has announced the formation of a new parent group, PushON Commerce, created to accelerate growth and expand its full-service eCommerce capabilities. As part of the group’s launch, PushON Commerce has welcomed the web development and creative marketingbrand Pixel Kicksinto its portfolio, integrating its expertise in Shopify, WordPress, content marketing, and product photography with the group’s existing […]
Momentum Worldwide, a leading global experiential agency, is proud to announce its third annual “Make it Matter Day” is scheduled for November 18, 2025. The day will bring together over 1,000 employees across the agency’s global network, with a day dedicated to learning, centered on how AI can be used responsibly and creatively in support […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the […]
Today, O2 launches its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers […]