New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
West London Mission (WLM) – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives – is working to grow support by making homelessness more relatable in a new campaign by AMV BBDO. In a series of (three) outdoor ads and social executions, the distinctive quirks, likes and […]
As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
Paying for your mobile phone usage as you go has become easier and more appealing than ever following the announcement today that O2 has launched its brand-new Pay & ‘Glo’ campaign, with tariffs starting from as little as £5 a month. O2’s Pay As You Go tariff has been refreshed, offering customers’ Big Bundles with unlimited […]
From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
69% of digital media will be programmatic in 2020
Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
The service production company's extensive experience working with high profile talent supports the scenic new whisky spot from adam&eveDDB
Global spirit and beer producer Diageo and creative agency adam&eveDDB launch a documentary-style spot that sees David Beckham showcasing what Scotland – the home of Haig Club – has to offer the world of whisky. Studio 99 and DB Ventures brought service production company LS Productions on board to once again provide support. The IGTV films, launched on David […]
Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading […]
The Tic Tac brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify’s streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will […]
This unique digital platform allows the victim to report the bullies’ cell phone number – straight to a regulatory body, then the offender's mobile service provider.
A study recently published in the UK reveals, that teenagers who suffer bullying are three times more likely to commit suicide. Unsurprisingly, this alarming subject has been constantly discussed around the world for some time. Several platforms are trying to combat bullying by providing information about its dangers; TV shows – like the Netflix series “13 […]