MTV uses AI and creates the average Brazilian politician

MTV uses AI and creates the average Brazilian politician

 A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, […]

espnW presents special balls against inequality in sports

espnW presents special balls against inequality in sports

espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are […]

Itau Bank’s end-of-year campaign conveys message about the future

Itau Bank’s end-of-year campaign conveys message about the future

Itau Bank launched their end-of-year film – “I Am The Future” – narrated by the actress Fernanda Montenegro, as part of the bank’s end-of-year trilogy campaign by ad agency Africa. Inspired in humanity’s relationship with the future, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, […]

Demographica puts a ‘springbok’ in Stein IAS’ step

Demographica puts a ‘springbok’ in Stein IAS’ step

Johannesburg-based Demographica becomes the first agency from the African continent to join Stein IAS’ global B2B marketing network, which has operations in Europe, Asia and North America. Under the agreement, Demographica will work in tandem with Stein IAS’ global account handling teams to deploy campaigns from local offices in South Africa, Kenya, Ghana and Nigeria. […]

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]

Mellon Educate and DARE join forces for hard-hitting video campaign

Mellon Educate and DARE join forces for hard-hitting video campaign

International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]

Telegraph Hill working with United for Wildlife on ‘We Are The Rangers’ Minecraft campaign

Telegraph Hill working with United for Wildlife on ‘We Are The Rangers’ Minecraft campaign

United for Wildlife (UfW), an unprecedented wildlife conservation alliance, has launched an interactive Minecraft campaign and are working with social advertising agency Telegraph Hill to connect with young people and raise awareness of the plight of endangered animals in Africa. The ‘We Are The Rangers’ campaign aims to engage young digital makers aged 15-30 in […]