Meet Toxic Toby: London’s roadside memorial highlighting deaths caused by air pollution

Meet Toxic Toby: London’s roadside memorial highlighting deaths caused by air pollution

McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air – by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. But this isn’t your typical roadside memorial. It features […]

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

 McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]

Cannes Lions Health, RB & Save the Children join forces to tackle air pollution with unique innovation hack

Cannes Lions Health, RB & Save the Children join forces to tackle air pollution with unique innovation hack

Lions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world’s largest environmental health risk – air pollution – in an innovation challenge like no other. Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & […]

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/04/CleanSpace_16x9_H264.mp4[/KGVID] Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors in a visually stunning film to put the world’s greatest environmental health risk in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place recently at Waveney Avenue, Peckham Rye. Street lamps on […]