Boxing Clever – The Punkbox Inspiration

Boxing Clever – The Punkbox Inspiration

As a couple of creative dads, ex-Aesop Agency ECD, Martin Grimer and ex-Pearlfisher Futures Director, Shaun Jones had an idea that would re-use their talents. Recognising their own kids were spending increasing amounts of time on digital devices, and inspired by the multitude of delivery boxes filling our hallways, they saw a creative opportunity to […]

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo is expanding the creative options available to advertisers and agencies using its mobile creative demand side platform (DSP) Hawk through a new partnership with Playground xyz, a specialist rich media platform and marketplace for unique advertising formats on mobile. The Playground xyz formats are high impact units that enable advertisers to increase brand awareness and improve […]

Magic Leap integrates Shutterstock visuals to power its gallery and screens application for developers

Magic Leap integrates Shutterstock visuals to power its gallery and screens application for developers

Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced it has partnered with Magic Leap to provide images and video to enable developers to bring their imagination to life through the Magic Leap One, Creator Edition. Shutterstock is providing its versatile visual assets through Magic Leap’s spatial […]

Publicis Groupe Salutes Cannes Lions’ initiative and reconfirms its participation from 2019 Onwards

Publicis Groupe Salutes Cannes Lions’ initiative and reconfirms its participation from 2019 Onwards

Following their announcement of pulling out of all awards program until 2018 at Cannes, Publicis Groupe have now revealed they are pleased with the changes the Cannes Lions Festival has made in order to ‘course correct’ and bring their focus back to creativity. “As a founding partner of the Cannes Lions and a strong supporter of its goal of […]

Children give their predictions for the future of technology in new campaign for BBC micro:bit

Children give their predictions for the future of technology in new campaign for BBC micro:bit

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/BBC_Microbit_30s_WIP.mp4[/KGVID] Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or […]

Cannes Lions Says ‘Thank You Creativity’ for 2016 Campaign

Cannes Lions Says ‘Thank You Creativity’ for 2016 Campaign

The campaign promoting the 2016 International Festival of Creativity is about being grateful for great ideas. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for creativity because we know that it’s a force for business, for […]

Look Back at the Most Contagious 2015

Look Back at the Most Contagious 2015

Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]

Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]

We Are Social redraws the globe, according to Cannes

We Are Social redraws the globe, according to Cannes

In the run-up to Cannes Lions, global agency We Are Social has created the ‘Cannesogram’– an interactive cartogram that reveals how countries have performed over the last ten years. The countries are displayed with a combination of colour and size changes according to how successful they have been in the revered adland awards. Users can […]