Brandwatch introduces Iris, an AI-powered analyst

Brandwatch introduces Iris, an AI-powered analyst

 Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]

Outra joins Harbour agency collective

Outra joins Harbour agency collective

Customer data science business Outra, has joined the ranks of independent consultancy heavyweights Hope & Glory, Goodstuff and Digital Natives by joining Paul Hammersley’s agency collective, Harbour. Outra will be the first customer data science business in the collective and will make customer insight, underpinned by deep learning, more accessible to independent agencies and their […]

St Ives launches new agency: Edit

St Ives launches new agency: Edit

International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]

AKQA Hires Kirsten Haitz as Executive Analytics Director

AKQA Hires Kirsten Haitz as Executive Analytics Director

AKQA announces the appointment of Kirsten Haitz as the Executive Analytics Director to lead the growing Analytics and Data Science practice out of AKQA’s San Francisco studio. This expansion will help the Data team evolve the ability to deliver highly sophisticated solutions to complex and challenging client requirements. Kirsten will report directly into Michael Andrew, […]