AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]

Serviceplan and Plan.Net celebrate 10 years of Deutschland Card with humorous ad online

Serviceplan and Plan.Net celebrate 10 years of Deutschland Card with humorous ad online

 ‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.Net and hmmh are responsible for all communicative measures regarding the anniversary for “10 years of DeutschlandCard”. In partnership with hmmh and Plan.Net Content Marketing, Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign. The multi-partner loyalty […]

MINI Germany and Serviceplan show the fastest way through the city with MINI Connected: ‘Shortcut Billboards’

MINI Germany and Serviceplan show the fastest way through the city with MINI Connected: ‘Shortcut Billboards’

 Serviceplan Campaign X stages shortcuts for MINI Germany to promote the new MINI Connected Features: Just as the real-time traffic information “Real Time Traffic Information” (RTTI) always informs the drivers of the new MINI models about the fastest and most time-saving route to their destination, the converted 18:1 advertising spaces on time-consuming Berlin pedestrian […]

Heimat and Hornbach team with architect Sigurd Larsen on Werkstück ‘Lounge Chair’ campaign

Heimat and Hornbach team with architect Sigurd Larsen on Werkstück ‘Lounge Chair’ campaign

 European DIY chain Hornbach works with their long-time creative partner, Heimat on a collaboration with globally renowned architect and designer Sigurd Larsen with the aim to make high-end design affordable. Working from a premise that great design should be democratic and accessible, Larsen has worked with Hornbach to create something new and rather wonderful: […]

FirmDecisions names Angelika Scarperi as Managing Director for Germany

FirmDecisions names Angelika Scarperi as Managing Director for Germany

Leading independent marketing contract compliance specialist, FirmDecisions, has appointed Angelika Scarperi as Managing Director for Germany. She will lead FirmDecisions in the DACH cluster of countries – Germany, Austria, and Switzerland – and is charged with enabling advertisers to improve and enhance their relationships with their agency partners. She has taken on this role from […]

Kathrin Guethoff, Global Executive Creative Director Serviceplan, steps up to Creative Board

Kathrin Guethoff, Global Executive Creative Director Serviceplan, steps up to Creative Board

Serviceplan Group is happy to announce that Kathrin Guethoff, who was Serviceplan China’s Chief Creative Officer for four and a half years, has now joined its Creative Board. Guethoff will bring to the Creative Board 19 years of experience in the advertising industry in Europe and Asia, and award-winning creativity. She has won awards at […]

Markus Noder is appointed a Managing Director of the Serviceplan Group holding

Markus Noder is appointed a Managing Director of the Serviceplan Group holding

Markus Noder, who joined Serviceplan Group as the Managing Director and Partner of Serviceplan International in 2013, has been appointed as one of the Managing Directors of the Serviceplan agency holding. He has been responsible for the internationalisation strategy of the group since 2011. The aim to promote internationalisation is highlighted by this appointment. Prior […]

Spotify, Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Spotify, Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by […]

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