Supermarket chain PENNY encourage reconciliation at Christmas via Serviceplan Campaign

Supermarket chain PENNY encourage reconciliation at Christmas via Serviceplan Campaign

PENNY is kicking off 2017’s Christmas season with the slogan “Christmas. Time to reconcile”, shot in the Ukraine by Award-winning Viennese director Chiara. The seasonal digital campaign by Serviceplan Campaign reflects PENNY’s wish to act as a local supplier whilst providing support to the community. Stefan Magel, PENNY’s COO, explained: “We don’t just want to […]

Marcoms M&A on the rise in Western Europe

Marcoms M&A on the rise in Western Europe

New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan Group’s CEO put himself in the “stocks” at the Innovation Day, which took place on September 28 in the House of Communication. The audience could virtually pelt the speaker on the stage with tomatoes, flowers, teddy bears and bras using an app from the Hamburg start-up Helhed – on the audience’s phone displays, it looked as though […]

Serviceplan focus on user interface development with introduction of Plan.Net UX

Serviceplan focus on user interface development with introduction of Plan.Net UX

The Plan.Net Group is now offering an even wider range of products and services from the House of Communication Hamburg. The Group has further distinguished its digital service offering by founding Plan.Net UX, a new agency specialising in consistent user experiences and intuitive front-end solutions. Managing Director Christoph Mecke heads up the new agency. He can […]

Serviceplan unveil Bayerische Motoren Werke, the new luxury communication platform for BMW

Serviceplan unveil Bayerische Motoren Werke, the new luxury communication platform for BMW

With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]

MarComm News Hit Parade: August 2017

MarComm News Hit Parade: August 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]

The Mediaplus Group named the top-rated media agency in Germany

The Mediaplus Group named the top-rated media agency in Germany

The French independent market research institute RECMA, based in Paris, regularly assesses and evaluates media agencies across the world in a comprehensive ranking list. Factors such as pitch success, awards and customer portfolio are assessed. The evaluation is performed in 60 countries worldwide, with independent and network agencies being assessed in Germany. The Results In […]

Serviceplan embodies the true spirit of Harley Davidson in drinkable form

Serviceplan embodies the true spirit of Harley Davidson in drinkable form

Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes.  Kraftrad has taken his obsession to another level, with the creation of ‘The Archaeologist,’ a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine […]

1 2 3