Brilliant Basics appoints Ines Feldman-Pach to lead new Berlin office

Brilliant Basics appoints Ines Feldman-Pach to lead new Berlin office

Brilliant Basics, a customer-centric digital transformation studio, announced the appointment of Ines Feldman-Pach as General Manager DACH, to lead its new Berlin Studio starting with immediate effect. This comes as part of its on-going, combined expansion journey with Infosys who acquired the business in 2017. Feldman-Pach has been tasked with establishing Brilliant Basics across the […]

Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success of independent business owners. The brand campaign by Serviceplan Campaign Hamburg, which goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business […]

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]

Deutsche Welle unveil new on air channel branding by W12 Studios

Deutsche Welle unveil new on air channel branding by W12 Studios

Germany’s international public broadcaster Deutsche Welle (DW) has launched a new on air channel branding kit designed by London based digital design agency W12 Studios Ltd. The toolkit consists of a motion design language and mnemonic, idents, on screen graphic, and social media video treatment. The new brand toolkit uses movement to reveal contrasting story […]

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

 Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]

AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]

Serviceplan and Plan.Net celebrate 10 years of Deutschland Card with humorous ad online

Serviceplan and Plan.Net celebrate 10 years of Deutschland Card with humorous ad online

 ‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.Net and hmmh are responsible for all communicative measures regarding the anniversary for “10 years of DeutschlandCard”. In partnership with hmmh and Plan.Net Content Marketing, Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign. The multi-partner loyalty […]

MINI Germany and Serviceplan show the fastest way through the city with MINI Connected: ‘Shortcut Billboards’

MINI Germany and Serviceplan show the fastest way through the city with MINI Connected: ‘Shortcut Billboards’

 Serviceplan Campaign X stages shortcuts for MINI Germany to promote the new MINI Connected Features: Just as the real-time traffic information “Real Time Traffic Information” (RTTI) always informs the drivers of the new MINI models about the fastest and most time-saving route to their destination, the converted 18:1 advertising spaces on time-consuming Berlin pedestrian […]

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