METRO’s Third “Own Business Day” Campaign by Serviceplan Celebrates Business Owners

METRO’s Third “Own Business Day” Campaign by  Serviceplan Celebrates Business Owners

 A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]

Siemens reveals the hidden story of fan energy at football games

Siemens reveals the hidden story of fan energy at football games

Siemens has teamed up with the breadth of The Economist Group to convert the hidden story of fan energy at football matches into visuals, using pioneering sound mapping technology from the Group’s data design agency Signal Noise. Acoustic Camera technology will be used to capture sound data at FC Bayern home games at Allianz Arena during the 2018-19 […]

Brilliant Basics appoints Ines Feldman-Pach to lead new Berlin office

Brilliant Basics appoints Ines Feldman-Pach to lead new Berlin office

Brilliant Basics, a customer-centric digital transformation studio, announced the appointment of Ines Feldman-Pach as General Manager DACH, to lead its new Berlin Studio starting with immediate effect. This comes as part of its on-going, combined expansion journey with Infosys who acquired the business in 2017. Feldman-Pach has been tasked with establishing Brilliant Basics across the […]

Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success of independent business owners. The brand campaign by Serviceplan Campaign Hamburg, which goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business […]

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]

Deutsche Welle unveil new on air channel branding by W12 Studios

Deutsche Welle unveil new on air channel branding by W12 Studios

Germany’s international public broadcaster Deutsche Welle (DW) has launched a new on air channel branding kit designed by London based digital design agency W12 Studios Ltd. The toolkit consists of a motion design language and mnemonic, idents, on screen graphic, and social media video treatment. The new brand toolkit uses movement to reveal contrasting story […]

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

 Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]

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