Former Ogilvy Germany Chief Creative Officer Michael Kutschinski to join Plan.net in Hamburg

Former Ogilvy Germany Chief Creative Officer Michael Kutschinski to join Plan.net in Hamburg

The acclaimed creative director is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg. Before moving to Plan.Net, Kutschinski was CCO Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy. Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is […]

Matthias Brüll to oversee internationalisation of Mediaplus Group

Matthias Brüll to oversee internationalisation of Mediaplus Group

One of Europe’s largest independent media agency Mediaplus is taking another important step towards internationalisation. This May, Matthias Brüll will be assuming the newly created position of Managing Director Mediaplus International. The 51-year-old can look back on many years of experience in the German and international media industry and will be managing the further development […]

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign  ‘Fonts for Freedom’, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom.  […]

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.   The reason for the campaign was that in Germany […]

Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]

PETA proclaims ‘Animals are Not Christmas Gifts’ in new Serviceplan campaign

PETA proclaims ‘Animals are Not Christmas Gifts’ in new Serviceplan campaign

Sadly, an annually recurring theme during the festive season is abandoned pets after Christmas. Pets given as a Christmas present often end up on the streets after December 24. PETA Deutschland collaborated with Serviceplan Campaign International on the appeal “Animals are not Christmas gifts”. The new spot is based on the animal rights organisation’s campaign “Abandoned after […]

HORNBACH and Heimat tackle taboo subject with humour in new experiential campaign

HORNBACH and Heimat tackle taboo subject with humour in new experiential campaign

 It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets. Yes, that hidden-away, often neglected and best forgotten ‘smallest room’ plays a starring role in HORNBACH’s new autumn campaign. Together with creative partner Heimat Berlin, Europe’s leading DIY chain is highlighting its bathroom expertise in a […]