The new fitness app Butterfly Coach is available from the App Store or the Google Play Store. The Plan.Net campaign succeeded in winning the account with their pitch, beating seven other agencies. Since then, they have been working on the concept for the product, the brand and their communication strategy for launching it for the […]
In Germany, a country with an extreme shortage of organ donors, if only you could order a life-saving organ online. After all you can buy almost everything else online, often with a next-day delivery. However, many seriously ill people wait many years for a donor heart, often dying before receiving one. So Mediaplus Group and […]
The acclaimed creative director is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg. Before moving to Plan.Net, Kutschinski was CCO Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy. Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is […]
One of Europe’s largest independent media agency Mediaplus is taking another important step towards internationalisation. This May, Matthias Brüll will be assuming the newly created position of Managing Director Mediaplus International. The 51-year-old can look back on many years of experience in the German and international media industry and will be managing the further development […]
More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign ‘Fonts for Freedom’, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom. […]
Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart. The reason for the campaign was that in Germany […]
The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]
HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]
Thalia, one of the largest chain of book stores in the German speaking countries, commissioned JHP to reinvent their retail venues. Thalia operates about 300 bookshops in Germany, Austria and Switzerland, owns online bookseller Buch.de and is part of the retailer alliance that sells the e-reader Tolino. However, the essence of the stores is their […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]