Retail evolution not extinction, says Gekko’s Daniel Todaro

Retail evolution not extinction, says Gekko’s Daniel Todaro

A ‘seamless customer experience’ appears to be the current obsession for retailers – mobile, desktop, in-app – a preoccupation with working out what customers want, even before they do and they’re getting pretty good at it.  But Bricks and Mortar retailers have the added pressure of the in-store customer experience and this is where it’s […]

Why Customer Experience Measurement is Biased and How to Fix it

Why Customer Experience Measurement is Biased and How to Fix it

My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service centre on the designated day, but several things went wrong, and I didn’t get it back as planned. Needless to say, I was anything but happy. Why am I telling you this? Well, things […]

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]

Good Ideas Are Bad Ideas Without Conversational Presentations

Good Ideas Are Bad Ideas Without Conversational Presentations

Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore — and an exhausting hunt for innovation — it’s tempting to recycle old ideas, fix them with a new label, and attempt to pass them off as cutting-edge. But consumers are smarter than the marketers doing […]

Why using showgirls to sell tiles is bad for business

Why using showgirls to sell tiles is bad for business

We’ve reached a watershed moment in promotional staffing. The recent President’s Club hostess sexual harassment scandal sent shockwaves through the industry in terms of what is considered the acceptable use of women in promotional environments. First, Formula One announced the demise of its iconic grid girls due to them presenting an image the sport no […]

Gender Pay Gaps: Holding Ourselves To Account

Gender Pay Gaps: Holding Ourselves To Account

The issue of gender bias and other biases that exist within our industry has been much talked about over the last two years, so if the message has not got through it is because we are not listening. As more companies get outed on the basis of their gender pay gaps, here at Collider we have […]

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