BY Jamie Whitburn, Consultant – Stirred AI is transforming healthcare communications, streamlining processes and generating real-time insights that enhance efficiency and creativity. However, the rush to integrate AI into healthcare communications comes with risks, specifically regarding misinformation and bias. These risks need to be mitigated effectively, with AI being balanced alongside human creativity, making this point in time […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
Author: Alice Pukhova, Creative Researcher at WMH&I One Year’s Trauma, Next Year’s Fortune With 2025 truly underway, we summarise 2024 in one word: “inconclusive.” Despite the bombardment of world-shattering events, last year had a deafening lack of overarching identity, leaving the public struggling to find its place in the chaos. The war in Ukraine and […]
January 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Tim Ringel, Global CEO of next-generation international advertising group, Meet The People has these 2025 predictions. Industry Generally, I predict the US Advertising Market to show solid growth (10%+) in 2025 based on the announced pro-business, pro-US-job/manufacturing and de-regularity agenda that the President Elect has been promoting during the elections. His agenda combined with interest rates cut by the Fed (cheaper […]
November 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Everyone knows Trump, but what does brand Harris stand for? Opinion Piece by Jamie Williams, Managing Partner, isobel It’s crunch time in the US Presidential election. And earlier this week, the Nate Silver designed 538 Politics model, which uses polling, economic and demographic data to explore likely election outcomes, ticked towards a Trump win on […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview with Paul […]
In an era where digital connectivity pervades every aspect of our lives, the paradox of our time becomes glaringly evident: we are more connected than ever, yet increasingly isolated. I have been privy to the intricate dance between technology and human interaction over the years, and nothing summed this up better, than the critical insight […]
By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]
