Economic Influence: When brand’s budgets have been rationalised, what should they invest in?

Economic Influence: When brand’s budgets have been rationalised, what should they invest in?

The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalise and re-think their budgets.  Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current […]

UK companies are not effectively communicating with multicultural communities, warns Mediareach

Organisations must review their communication strategies to ensure they understand and appeal to increasing numbers of ethnic minorities in the UK

UK companies are not effectively communicating with multicultural communities, warns Mediareach

Over the last few decades, the UK has undergone a drastic cultural shift which has seen an increase in the number of ethnic minorities living in the UK, despite this, far too many companies are not adequately communicating with multicultural communities in the UK. According to integrated marketing agency, Mediareach, companies wishing to do business with […]

Black Representation In Christmas Ads Is A Marketing Stunt Only, Founder Of Afrodrops Explains

Black Representation In Christmas Ads Is A Marketing Stunt Only, Founder Of Afrodrops Explains

“The real race issue with the Christmas adverts is that the diversity and inclusion stops at the marketing. It goes no further”. It’s all well and good making your adverts inclusive, but it’s pointless when store shelves don’t reflect that external messaging through their product offering. So it’s time for high street retailers and supermarkets […]

The Channel That Stole Christmas

By Callum McCahon, Strategy Director, Born Social.

The Channel That Stole Christmas

“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year.  We knew they were going to look different this year, how could they not? […]

Science of sound: making Christmas adverts more memorable

By Shazia Ginai, UK CEO, Neuro-Insight

Science of sound: making Christmas adverts more memorable

Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts.   Our research […]

Finding the “new normal” in (and out of) the workplace

Hobie Walker, head of wellbeing at AML Group, explores new ways of working amid the recent tiered lockdown measures.

Finding the “new normal” in (and out of) the workplace

Looking back, the transition into lockdown earlier in the year happened very quickly – like a “hand-brake turn”, as someone in the office put it. Within three days of moving into our brand-new Shoreditch offices, we were all out and working from 28 different home offices. Huge adjustments had to be made quickly, which caused […]

It’s time to flip your organization’s brand inside-out

By Janice Cavaliere and Tana Hall of Gensler

It’s time to flip your organization’s brand inside-out

We’ve seen a lot of change this year. From the isolation of COVID-19 to sweeping demands for social justice, we are grappling with some of the most complex social issues of our lifetimes. The habits and activities that defined our daily lives have been shaken up — a fact that is acutely highlighted by how […]

Five Impactful Communications Moves for a Post COVID Business

Organisations coming out of COVID-19 not only have commercial ground to make up but also a new world order to get used to. Louise Findlay-Wilson, MD of Energy PR shares five impactful ways communications can help with this.

Five Impactful Communications Moves for a Post COVID Business

Operationally, a business coming out of COVID-19 is not going to be the same as the one that went into it. The way the company works may well have changed. There may be staff working from home, workers who’ve been furloughed who need bringing back into the fold, or roles may have been redefined.   In […]

Crossing the tracks: What I learnt moving from agency to brand

James Lancaster – Brand Experience Lead, Lysol, RB

Crossing the tracks: What I learnt moving from agency to brand

Starting out in the creative industries, you dream of the busy agency life. You envisage being surrounded with like-minded peers, led by quirky and ferociously inspiring creative directors in a vibrant city quarter. More London’s buzzing Clerkenwell than Schiphol’s corporate business center. In 2011, I was cutting my teeth in Clerkenwell at Design Bridge, working with […]

Digital tools: Business-to-business marketing and branding makes way for business-to-people

By Philip Koh, head of strategy, strategic brand design studio Without

Digital tools: Business-to-business marketing and branding makes way for business-to-people

Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]