The FAB Awards… Food (and Beverage) For Thought

The FAB Awards… Food (and Beverage) For Thought

Recently I was given the opportunity to take on a new role at GSK HQ in London. Living here again after 15 years my first impression is that not much seems to have changed – great curries, crammed Underground, pre-occupation with the royal family, lengthy and repeated discussions on the weather (remains a national pastime) […]

Retail evolution not extinction, says Gekko’s Daniel Todaro

Retail evolution not extinction, says Gekko’s Daniel Todaro

A ‘seamless customer experience’ appears to be the current obsession for retailers – mobile, desktop, in-app – a preoccupation with working out what customers want, even before they do and they’re getting pretty good at it.  But Bricks and Mortar retailers have the added pressure of the in-store customer experience and this is where it’s […]

Why Customer Experience Measurement is Biased and How to Fix it

Why Customer Experience Measurement is Biased and How to Fix it

My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service centre on the designated day, but several things went wrong, and I didn’t get it back as planned. Needless to say, I was anything but happy. Why am I telling you this? Well, things […]

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]

Nalla’s Vicki Young Highlights How The Pharma Industry Is Missing A Trick

Nalla’s Vicki Young Highlights How The Pharma Industry Is Missing A Trick

We’re all aware that technology is transforming every area of our lives, from our working environment, to planning our social lives, shopping for groceries, exercising, and even finding the loves of our lives. For almost any aspect of your daily life there’s some technology on offer designed to improve the experience. Consumers have adapted to […]

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]

Good Ideas Are Bad Ideas Without Conversational Presentations

Good Ideas Are Bad Ideas Without Conversational Presentations

Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore — and an exhausting hunt for innovation — it’s tempting to recycle old ideas, fix them with a new label, and attempt to pass them off as cutting-edge. But consumers are smarter than the marketers doing […]