UK workers are driving a digital-first revolution

By on    Agency, Innovation, Latest, Marketing, Mobile  

Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company

UK workers are driving a digital-first revolution

We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]

Where’s the line between advertising awareness raising, and profiting from suffering?

By on    Agency, Latest, Marketing, People  

By Hannah Johnson, Managing Director, London, Blue State

Where’s the line between advertising awareness raising, and profiting from suffering?

Earlier this month, Maltesers launched a campaign about maternal mental health. The TV ads were funny, honest, nothing too shocking. The outdoor work talked about mothers disliking their babies – in the interests of ‘encouraging conversations’ about maternal mental health. A few days earlier Bodyform/Libresse launched #painstories and an online ‘Pain Room’ to  encourage discussions […]

Why success shouldn’t change the octopus

By on    Agency, Branding, Latest, Marketing, People  

Why success shouldn’t change the octopus

Octopus Energy’s widely reported £3bn deal will catapult the energy business from a start-up into one of Europe’s biggest renewable energy investors and fastest growing energy suppliers. Octopus is now targeting 50 million customers in the UK by 2027 and has plans to increase its new renewables division to generate as much clean electricity as […]

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