MarComm’s Magnificence – 2018’s Magnificent Women

MarComm’s Magnificence – 2018’s Magnificent Women

The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields. Here are the magnificent leading ladies of 2018, in no particular order: 1. Jess Burley, Global CEO at m/SIX During an […]

isobel shows its support for #MeToo as part of International Women’s Day

isobel shows its support for #MeToo as part of International Women’s Day

Creative agency isobel is supporting the #MeToo campaign as part of International Women’s Day on Thursday 8th March, with a vibrant, no-holds-barred window display in collaboration with artists Oksana Valentelis and Ali Alvarez. isobel’s New Cavendish Street glass frontage, in London’s Fitzrovia, has been filled with colourful, handmade protest signs as part of the creative […]

Sense unveils striking art to #CelebrateWomen on International Women’s Day

Sense unveils striking art to #CelebrateWomen on International Women’s Day

To mark International Women’s Day on March 8th, experiential marketing agency Sense New York has created a vibrant initiative to #CelebrateWomen, aimed at applauding the most unapologetically strong females who made great strides in 2017 and inspired the Sense team during their first year of business in the US. The agency has created a set of eight striking […]

UNESCO and BETC call for fairer media coverage of sportswomen

UNESCO and BETC call for fairer media coverage of sportswomen

As millions around the world tune into the Pyeongchang 2018 Olympic and Paralympic Games, World Radio Day (WRD), celebrated on 13 February 2018, is dedicated to the theme of “Radio and Sports”. On this occasion, the Director-General of UNESCO, Audrey Azoulay, calls on media to provide more equal coverage of women athletes. “The fight for […]

New production company Majority launches, featuring an all-women director roster

New production company Majority launches, featuring an all-women director roster

Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based MAJORITY, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to […]

Serviceplan become first German agency group pledging to Free The Bid for Women Directors

Serviceplan become first German agency group pledging to Free The Bid for Women Directors

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including the global Women’s March, and […]

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]

It’s looking good for Indian women in Nykaa’s first TVC by Mullen Lintas

It’s looking good for Indian women in Nykaa’s first TVC by Mullen Lintas

Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualised by Mullen Lintas, is a reflection of today’s Indian women and the changing landscape. It is a celebration of confident and […]

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

Isobar has launched #ItsOnYou a digital campaign for adidas India. The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and […]