Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car brands as a recent Magnetic study revealed that 79% of women wield the power to veto an auto purchase, with 40% having sole responsibility for […]
Experience, design and engineering company Dare has announced its partnership with SuperHi, the online coding school and creative community, to launch a scholarship for women and non-binary people. The two winners of the scholarship will receive free access to the complete suite of SuperHi courses, while runners-up will bag SuperHi’s Foundation HTML, CSS and Javascript […]
 MissMalini Entertainment, a leading platform for celebrity, fashion and lifestyle entertainment and a trendsetter in Indian digital media launched its first ever web series called ‘The Girl Tribe’ on June 13th. The 12-episode series is an extension of “Malini’s Girl Tribeâ€, a Facebook community where women of all ages from college girls to global […]
The Committee of Advertising Practice (CAP) has recently launched its public consultation on new ways to regulate advertising containing gender stereotyping and as the lead on This Girl Can, I’ve been asked quite a lot for my opinion on it. When we launched This Girl Can in January 2015, it was the first campaign […]
Bollywood star’s and India’s very own ‘Pad Man’ Akshay Kumar is supporting a India-wide campaign – #18to82 – with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The campaign launches ahead of the inauguration of the Niine […]
BTL Brands, a branding agency for startups, has relaunched Hackney’s independent beauty and wellbeing salon, The London Dolls, with a new brand – THELDNDLS – to appeal to the young, tech-savvy woman. BTL Brands was challenged to relaunch the brand to bring it up to date with the female empowered era, whilst not changing the […]
The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields. Here are the magnificent leading ladies of 2018, in no particular order: 1. Jess Burley, Global CEO at m/SIX During an […]
Creative agency isobel is supporting the #MeToo campaign as part of International Women’s Day on Thursday 8th March, with a vibrant, no-holds-barred window display in collaboration with artists Oksana Valentelis and Ali Alvarez. isobel’s New Cavendish Street glass frontage, in London’s Fitzrovia, has been filled with colourful, handmade protest signs as part of the creative […]
To mark International Women’s Day on March 8th, experiential marketing agency Sense New York has created a vibrant initiative to #CelebrateWomen, aimed at applauding the most unapologetically strong females who made great strides in 2017 and inspired the Sense team during their first year of business in the US. The agency has created a set of eight striking […]
As millions around the world tune into the Pyeongchang 2018 Olympic and Paralympic Games, World Radio Day (WRD), celebrated on 13 February 2018, is dedicated to the theme of “Radio and Sports”. On this occasion, the Director-General of UNESCO, Audrey Azoulay, calls on media to provide more equal coverage of women athletes. “The fight for […]