M&C Saatchi launches “Dayre”, the world’s first ad-free online community for women

Dayre is the world’s first ad-free community for women. The platform aims to offer a space for women to share the big and small moments of their day and life without judgement, ads, algorithms or illicit mining of user-data and content.

M&C Saatchi will revive Dayre’s vibrant community of women who bond over the exchange of real and relatable content.

Tanuj Philip, Founding Partner and CEO, M&C Saatchi Singapore, said: “M&C Saatchi walks the talk on entrepreneurship, encouraging local leaders to identify and nurture uncharted areas of growth. Dayre is testament to this guiding spirit of the network.”

Katherine Teo, Head of Digital, M&C Saatchi Singapore, said: “With the newest version of Dayre, we want to make certain that Dayreans can always trust Dayre to be a safe, inclusive, and conducive space for them to express themselves and hold real female conversations.”

Moray MacLennan, M&C Saatchi Worldwide CEO, commented: “Dayre is a world first and testament to the fact that MC Saatchi is Home to Creative Entrepreneur and committed to Diversity of Thought.”

Source: M&C Saatchi

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