Dentsu Aegis Network Edinburgh boosts strategic offering with investment in industry-leading talent

Dentsu Aegis Network has recruited two senior team members with market-leading experience to its Edinburgh office following significant new business wins in 2017.

International brand strategy specialist Kirstee Macbeth joins Dentsu Aegis Network Edinburgh as a Head of Strategy. Kirstee previously launched a strategic consultancy after setting up the Scottish office of entertainment marketing company AKA, and is Vice President of the Edinburgh Chamber of Commerce Council. She joins the agency with over 20 years’ experience in strategic planning, brand development and consumer marketing.

Alongside Kirstee, Ian Martin joins the agency as Strategy Director from the 7stars where he held the position of Account Director. Ian has extensive experience of delivering business-changing strategies across a range of sectors and high profile clients including Dell EMEA, VW and ScottishPower.

The appointments demonstrate the media and communications agency’s continued investment in talent as it prepares for further growth this year. The strength and depth of the business’ strategy and insight team is a differentiator in the market, utilising the strength and capabilities of Dentsu Aegis Network to deliver impactful and commercially-enhancing business performance marketing solutions.

Dentsu Aegis Network Edinburgh, which employs 65 people in Scotland, ended 2017 with a number of significant new client appointments, delivering leading strategic communications insight to brands including life savings specialists Standard Life, part of the global investment company Standard Life Aberdeen; innovative business lender Ultimate Finance, and Vin de Bordeaux. The new business spans the range of Dentsu Aegis Network Edinburgh’s portfolio of media, digital and creative communications services including the power brands of Carat and iProspect.

Commenting on her appointment, Kirstee said: “I am delighted to be joining Dentsu Aegis Network in Edinburgh. The business has a history of great work, great people and fantastic clients; with strategy and insight at the heart of its work. With a focus on leading marketing communications within the Scottish market, it is the perfect place to continue helping clients achieve their strategic brand and business objectives.”

Ian comments: “Dentsu Aegis Network has had a very exciting year in 2017. I’m eager to join such an ambitious team that offers clients a unique proposition drawn from the strength and capabilities of the network. Their model allows it to deliver significant differentiation in the market where clients need to adapt to digital disruption to succeed.”

David Crawley, Managing Partner of Dentsu Aegis Network Edinburgh, said: “We are committed to meeting the needs of our clients in an increasingly disruptive world. Our recent investment in senior talent, the development of our digital products and propositions, and a new state-of-the-art office, ensures we are strategically placed to help clients navigate the digital economy. Understanding client challenges and the delivery of effective strategies to meet these is a key priority for us, and I am delighted that we have been able to attract Kirstee and Ian to join us.”

Source: Dentsu Aegis Network 

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