Health sector specialist ROAD has been appointed to advise ReLife, the aesthetic division of leading Italian pharmaceutical company, A Menarini, on the launch of its new Definesse range. The only players in the market offering practitioners a unique mix of advanced fillers, peels and unique J-stitch thread technology. ROAD is providing a synchronised PR and social media campaign supporting a targeted professional education campaign complemented with a consumer push in 2021.
“We have a really incredible opportunity to showcase the best of the next-generation in aesthetics,” said Sarah Winterbottom, senior director at ROAD.
Source: ROAD
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