Hermès Launches Beauty. Here. Now.

Award-winning director Christopher Anderson’s latest campaign Beauty. Here. Now. for Hermès Beauty is launched today. The print campaign was captured by Shanghai-based photographer Nick Yang. 

HERMES : "BEAUTY. HERE. NOW." BY CHRISTOPHER ANDERSON (15S) from BIRTH on Vimeo.

The iconic French luxury brand first ventured into cosmetics in 2020 with its Rouge Hermès lipstick collection. Anderson’s Beauty. Here. Now. film gives a new echo to this global campaign.

Anderson, with his production company Birth LX_, uses a minimalist, neutral palette which hints at the previous two spots while reinventing the former aesthetic.

Dramatic architectural lines and shadows of the Shanghai location provide a clean, minimalistic setting which features models Chu Wong, Cai Guannan and Liu Huan. This striking visual alignment perfectly complements the design of the Rouge
Hermès refillable lipstick cases in lacquered, polished and brushed metal, created by Pierre Hardy and presented in the iconic Hermès orange box.

The 60-second Beauty. Here. Now. spot is accompanied by a print campaign by photographer Nick Yang.  Both campaigns are for the Chinese market exclusively. 

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CREDITS

BIRTH PRODUCTION

Director: Christopher Anderson

Photographer: Nick Yang

Executive Producers & Partners: Yohan Ungar, Hugo Legrand-Nathan

Line Producer: Erwan Collas

Junior Producer: Alice Gariépy 

SERVICE PRODUCTION: PIG

Producer: Nick Dodet 

POST-PRODUCTION : FIRM 

Colorist : Emiliano Serantoni
Editor : Morgan Mirza 

DOP : Liang Zi
MUA : Christelle Coquet
Stylist : Elodie David 

Glam team producer : Oolong
Models : Chu Wong, Cai Guannan, Liu Huan 

HERMES
Clients : Charlotte DAVID, Jacqueline LENARD 

PUBLICIS ET NOUS
Creative Director: Fabien Mouillard
Creative: Maud Lepetit
Creative: Klervia Gabaud
TV Producer: Hélène Gasparini
Art Buyer: Marie Granelli
Agency Account Director: Cindy Bonneville 

Source: BIRTH

  Beauty, Christopher Anderson, Hermès